YUBA CITY, CA--(Marketwired - Jun 5, 2015) - Purebase (OTCQB: PUBC) continued product development advances to help farmers deal with the current Western US and worldwide drought crisis.
In 2014 approximately 9 million acres of high value crop lands were being irrigated in California. Reducing the water use and/or irrigated farmland as a drought solution is a short term reaction to the problem -- a reaction which has a significant negative impact on farmers and ultimately the loss of thousands of farm jobs.
A more practical and farsighted solution is to implement a soil improvement program which offers an immediate reduction in water consumption and lays the foundation for long term sustainable, organic water management strategies to better control growing conditions.
Purebase is engineering a solution that helps alleviate drought hardships as part of sustainable water optimization management. Within our Agricultural division our technical team is designing a customizable "DMP" (drought mitigation program), that includes the utilization of granular and solution grade "Nutri-mendments™" (Humate INU®, Solu-Sul® and Porosinite™), which naturally maximize the water retention capacity of soils. Water retention can increase by as much as 30%.
Our CEO, Scott Dockter, explains the strategy this way, "This is not the first major drought to hit California or many other areas of the world, and it will not be the last. Simply turning off the taps meets the immediate need for water conservation but it hurts farmers. Public and private agencies need to help farmers find a permanent, sustainable solution which reduces water consumption without sacrificing crop yield. Purebase's water retentive soil amendment products will meet and exceed the immediate need for a 25% reduction in water consumption. Making this fiscally responsible investment provides a sustainable, economically viable solution reaching beyond the challenges of the current drought."
Purebase is formulating a solution to help.
About Purebase
Purebase acquires the mineral rights, explores, develops, and commercializes natural and industrial mineral deposits to service the agricultural and construction industries, domestically in the US and internationally. Within the agriculture industry Purebase provides soil amendment solutions that may be used by both large farming operations and retail consumers. Within the construction industry Purebase provides Supplementary Cementitious Material (SCM), a solution that may be used in large infrastructure development projects for government, commercial industries and residential buildings. For additional information, samples of our products, or to place an order, please visit www.purebase.com.
Safe Harbor
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Purebase Corporation and members of its management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that may cause actual results to differ from those anticipated are discussed throughout the Company's Form 10-K filed March 16, 2015 and 10-Q filed April 20, 2015, as well as other reports filed with Securities and Exchange Commission and are available at http://www.sec.gov/ and on the Company's web site at http://www.purebase.com. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.