The makers of smartwater®, a premium, vapor-distilled water with
electrolytes for taste, today announced the release of a new creative
campaign with longstanding brand ambassador, Jennifer Aniston. Beginning
this week the accomplished actor, director, producer and businesswoman
will be featured in the brand’s “up, up, up” campaign which includes
print and out of home advertising throughout the country.
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“At smartwater, we believe that success doesn’t happen in a
single moment. In the same way that smartwater is water inspired
by the clouds, we want to inspire consumers and help to elevate their
everyday journeys,” said Caroline Kibler, Director of smartwater.
“Great things happen little by little, sip by sip…up, up, up.”
The campaign, which uses wide open skies to illustrate feelings of
optimism and clarity, includes four images that show the role of smartwater
as a companion in everyday moments of progress in Jennifer Aniston’s
life. Looking inspired and motivated, she is shown walking on to set,
traveling to meetings and pitching ideas.
“We are all on some sort of journey and it’s those little moments of
inspiration that help us to move forward,” said Guy Duncan, Group
Director of Integrated Marketing Content. “This campaign captures
Jennifer Aniston’s ‘up moments,’ whether it’s walking on to set or
running to meetings, she takes a moment to get inspired and focused with
a sip of smartwater.”
In addition to running in lifestyle magazines and out of home in markets
like New York City, Miami and Los Angeles, the campaign will continue to
come to life throughout the summer through events and partnerships, as
well as digital and social media activations.. Follow #upupup on Facebook,
Twitter
and Instagram
to continue along on the smartwater® journey.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola®, one of the world's most valuable and
recognizable brands, our Company's portfolio features 20 billion-dollar
brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™,
vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia® and Del
Valle®. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest e beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.9 billion servings a day.
With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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