TORONTO, ON--(Marketwired - Jun 10, 2015) - The current U.S. job market presents online job boards with a great opportunity to target key audiences through social media content and lead them to actively discover and learn about companies promoting jobs on their sites.
Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top 20 online job boards in the U.S. based on their social media performance on Facebook and Twitter.
According to eValue data, the top 20 rankings on Facebook and Twitter in the U.S. for job boards are:
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| Ranking |
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Facebook |
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Twitter |
| 1 |
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Indeed |
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Monster |
| 2 |
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USAJOBS |
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CareerOneStop |
| 3 |
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LinkedIn |
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ZipRecruiter |
| 4 |
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Cool Works |
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AOL Jobs |
| 5 |
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CareerCast |
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FlexJobs |
| 6 |
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Snagajob |
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CareerBuilder |
| 7 |
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FlexJobs |
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Mediabistro |
| 8 |
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ZipRecruiter |
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Glassdoor |
| 9 |
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Salary.com |
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Snagajob |
| 10 |
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Care.com |
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TheLadders |
| 11 |
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TheLadders |
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Simply Hired |
| 12 |
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CareerOneStop | |
Indeed |
| 13 |
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Monster |
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Care.com |
| 14 |
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Dice.com |
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CareerCast |
| 15 |
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Glassdoor |
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Beyond |
| 16 |
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AOL Jobs |
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USAJOBS |
| 17 |
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CareerBuilder |
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LinkedIn |
| 18 |
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Jobs2Careers |
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ClearanceJobs |
| 19 |
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Beyond |
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CareerArc |
| 20 |
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CareerArc |
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Cool Works |
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Social media can play a critical marketing role for online job board destinations, as a place where job seekers are actively immersed in the content available to help empower them on their career path. They are also a way for companies advertising jobs to promote their brand and initiatives to millions of job seekers and highlight their companies' values.
"Job boards have a tricky market to navigate in order to develop content that audiences are comfortable interacting with on social media," said Bryan Segal, CEO of Engagement Labs. "In our job board rankings, we noticed that the eValue scores are under indexed against other industries we have measured, which demonstrates the challenge of building two-way conversations around this subject matter. Over time we have seen some companies be effective at finding solutions to overcome the ability to engage with their audience in meaningful ways."
The highest eValue score on Twitter was achieved by Monster at 74.13, 20% higher than their nearest competitor. The Company also had the highest Impact score, which indicates that the content they are posting is reaching a large audience. Additionally, Engagement Labs found that the majority of companies put more emphasis on their Twitter channels, indicating that they post content and respond to their followers more frequently.
On Facebook, Indeed ranked first with an eValue score of 53.36. The Company also had the highest Engagement score, which demonstrates that the content the Company is posting is capturing the attention of their audience and creating a conversation.
"To maximize opportunities with their audiences, online job board destination that have a high Impact score are posting content beyond promoting available jobs. For example, they are posting thought leadership pieces, interview and resume tips and tricks, and job success stories to increase impressions and reach. On the other hand, engagement from followers is typically lower with job boards when compared to other industries," continued Segal.
About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com
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