NEW YORK, June 10, 2015 /PRNewswire/ --
WHEN/WHERE:
- Wendy's® Restaurants of New York and New Jersey
Wednesday, June 10
11 a.m. – 7 p.m.
- New York City1
Wednesday, June 10
Rockefeller Center, 11 a.m. – 1 p.m.
Grand Central Station, 5 – 7 p.m.
WHAT:
Need a #sipmeup on National Iced Tea Day? Wendy's is delivering a refreshing experience to consumers with free giveaways of its new Honest® Tropical Green Tea and limited-time FRUITEA CHILLERS™ in honor of this "sipable" holiday.
Wendy's will be celebrating National Iced Tea Day on Wednesday, June 10, by sharing a #sipmeup through:
- Free giveaways of a 10 oz. cup of Honest Tropical Green Tea and new line of Wendy's Orange Mango and Blueberry Pineapple FRUITEA CHILLERS from 11 a.m. – 1 p.m. at Rockefeller Center and then from 5 – 7 p.m. at Grand Central Station
- Offering consumers who walk into any local participating Wendy's restaurant, from 11 a.m. – 7 p.m., a free 12 oz. cup of Blueberry Pineapple FRUITEA CHILLERS*
- Inviting consumers all over the U.S. to join the conversation and celebrate with #sipmeup on social media
ABOUT WENDY'S NEW BEVERAGES:
Wendy's introduces refreshing flavor fusions with new beverages—Honest Tropical Green Tea and FRUITEA CHILLERS. Honest® Tea fresh-brewed Tropical Green Tea is a proprietary blend of Fair Trade Certified™, organic green tea leaves with hints of mango and pineapple flavors, and is sweetened with Fair Trade Certified™ organic cane sugar. Wendy's NEW FRUITEA CHILLERS are made with real fruit juices and purees, and are hand-shaken with organic Honest Tropical Green Tea - available in two unique and delicious flavors, Blueberry Pineapple and Orange Mango!
ABOUT WENDY'S #SIPMEUP CAMPAIGN:
Wendy's will continue the excitement of the 'Sip Me Up' campaign after National Iced Tea Day by hosting a digital #sipmeup Booth on June 18 from 10 a.m. to 6:00 p.m. ET with YouTube® celebrities Rhett & Link. The hosts of "Good Mythical Morning," a daily morning talk show, will engage with fans to create custom live content – like singing the consumer's name into a song, giving them a compliment or telling them a joke. Fans will be able to share their personalized #sipmeup videos through Twitter®, Facebook® or any social platform of their choosing.
About Honest® Tea
Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea's product lines include: ready-to-drink bottled teas; Honest® Kids organic thirst quenchers; Honest® Summer Refreshers; Honest® Freshly Brewed iced teas; and Honest® Fizz zero calorie sodas. All drinks are USDA organic and all tea leaf varieties are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea has won Men's Health "Best Bottled Tea" for seven years and has been included in Women's Health magazine's "125 Best Packaged Foods for Women" for the last three years in a row. Honest® Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.
About Wendy's
The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger restaurant chain. The Wendy's system includes more than 6,500 restaurants in 29 countries and U.S. territories. For more information, visit www.wendys.com.
*Suggested pricing. Price and participation may vary. TM & © 2015 Quality Is Our Recipe, LLC
©2015 HONEST Tea, INC. HONEST, Honest Tea, the T Design, Just a Tad Sweet, Honest Kids, and Honest Fizz are trademarks of Honest Tea, Inc.
**Photography available upon request.**
1 Times may vary.
MEDIA CONTACT:
Chelsey Derks
Ketchum On Behalf of Wendy's
404-879-9149
Chelsey.Derks@ketchum.com
Photo - http://photos.prnewswire.com/prnh/20150609/222010
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/wendys-celebrates-national-iced-tea-day-in-ny--nj-with-free-giveaways-of-honest-tropical-green-tea-and-fruitea-chillers-300096989.html
SOURCE The Wendy's Company