iHeartMedia,
the leading media company in America with a greater reach in the U.S.
than any other radio or television outlet, and Unified,
an award-winning marketing technology company, today announced a
powerful new data-driven partnership that delivers unprecedented
insights to advertisers across iHeartMedia’s portfolio of radio,
digital, mobile, live events, social and on-demand entertainment and
information services.
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The companies’ strategic partnership will leverage Unified’s Social
Operating Platform, the marketing industry’s leading data and analytics
platform, to aggregate and unlock the massive data sets generated from
iHeartMedia’s 858 radio stations; 70 million registered users of its
iHeartRadio platform; 87 million monthly digital uniques; more than
20,000 annual events; and more than 75 million social media users across
its network. In addition, iHeartMedia will contribute data generated
from its programming and consumer audiences to Unified’s award-winning
data platform. iHeartMedia has also invested in Unified to accelerate
the company’s growth and expansion.
This partnership makes iHeartMedia the first and only media company that
can deliver measurable impact and results across broadcast, digital and
mobile consumer marketing channels. The combination of iHeartMedia’s
data and Unified’s analytics technology brings the power of attribution,
audience identification, and impact analysis associated with digital
marketing to the unparalleled scale of broadcast media. The companies
will collaborate on a variety of data products and services designed to
help iHeartMedia advertisers more effectively build campaigns, reach
their target audiences and monitor results. Products will include the
creation of audience segments generated from the meshing of
iHeartMedia’s data, its clients' data and other sources of insight into
consumer behavior; campaign effectiveness, attribution insights and the
measurement impact on social; and the creation of ad products that work
to reach a target audience across all iHeartMedia platforms and social
media.
“Data-driven solutions are transforming the way that we deliver new
value to our marketing partners, providing the ease, measurability and
precision of digital marketing at the incredible scale of broadcast,”
said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “Unified allows
us to leverage big data in new ways that make our portfolio of products,
technology platforms, content and personalities the most powerful
marketing vehicles available today.”
“Since its founding, Unified’s vision has been to truly ‘unify’
marketing data across all consumer touchpoints and marketing channels.
The contribution of iHeartMedia’s data to our platform elevates the
insights we can deliver to the next level, finally connecting the
ubiquity of social with digital and offline channels,” said Calvin Lui,
President, Unified. “Now CMOs and marketing teams can find efficiency
and empower better investment decisions across their entire marketing
supply chain, from consumer audiences and media channels to creative and
execution partners.”
“Unified has established itself as a clear market leader just three
years after launching its first products,” said Tim Castelli, President
of National Sales, Marketing and Partnerships for iHeartMedia. “We are
very impressed with the Unified team and the technology they continue to
deliver to drive true business results. We look forward to helping
accelerate the company’s continued growth.”
About iHeartMedia
With 245 million monthly listeners in the U.S., 87 million monthly
digital uniques and 196 million monthly consumers of its Total Traffic
and Weather Network, iHeartMedia has the largest reach of any radio or
television outlet in America. It serves over 150 markets through 858
owned radio stations, and the company’s radio stations and content can
be heard on AM/FM, HD digital radio, satellite radio, on the Internet at
iHeartRadio.com and on the company’s radio station websites, on the
iHeartRadio mobile app, in enhanced auto dashes, on tablets and
smartphones, and on gaming consoles; the company is also the biggest
supplier of music events to network television.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1
all-in-one digital audio service with over 600 million downloads; it
reached its first 20 million registered users faster than any digital
service in Internet history and reached 70 million users faster than any
other radio or digital music service and even faster than Facebook. The
company’s operations include radio broadcasting, online, mobile, digital
and social media, live concerts and events, syndication, music research
services and independent media representation.
About Unified
Unified is an award-winning marketing and analytics technology company.
Unified provides professional marketers with powerful advertising, data,
and intelligence tools built on the industry’s most advanced data
platform. Unified serves over 600 customers, including Global 2000
enterprises and their advertising agencies, from its offices in New
York, San Francisco, Los Angeles, Chicago and New Orleans. For more
information, visit www.UnifiedSocial.com.
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