Major Airport-Wide Enhancement for Airport’s Over 53 Million
Annual Travelers
Clear
Channel Airports (CCA), a brand division of Clear
Channel Outdoor Americas (NYSE: CCO), and a subsidiary of
iHeartMedia Inc., and Denver International Airport (DEN) today announced
the launch of CCA’s in-airport TV network, ClearVision,
throughout DEN’s three concourses at airline gateholds. The custom
network, “DEN-TV,” will be featured on thirty 46-inch screens showcasing
content from local partners, giving travelers a customized, in-depth
look at everything happening in Denver.
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Travelers at Denver International Airport enjoy the latest entertainment on Clear Channel Airports' ClearVision TV. (Photo: Business Wire)
The new network will provide advertisers with access to more than 53
million annual passengers travelling through DEN, the nation’s
fifth-busiest airport and ClearVision’s largest market to date. And, for
the first time, ClearVision will offer advertisers the ability to target
their marketing campaigns to specific airline gatehold areas beginning
with Southwest Airlines and United Airlines. Current content partners
include; CBS Denver, Visit Denver, Colorado Ski Country, Denver Zoo,
Denver Museum of Nature and Science, Colorado Symphony Orchestra,
Special Olympics and State of Colorado.
In 2013, CCA modernized DEN’s advertising program with new static and
digital displays. Now, the introduction of ClearVision firmly
establishes Clear Channel as a leader in airport TV networks, enabling
local brands and partners to benefit from a 360-degree approach to
airport advertising.
“With DEN-TV’s innovative ability to let advertisers market to
particular airport gateholds, ClearVision adds an exciting new dimension
to its national airport TV network,” said Jon Sayer, President, Clear
Channel Airports. “DEN-TV brings Denver travelers enjoyable, compelling
content that will enhance their travel experience and grow Denver
International Airport’s reputation for providing great travel amenities
and innovative business opportunities for advertisers. Additionally,
CCA’s media transformation at DEN represents a 360 degree passenger
engagement experience by including static, digital, experiential and
digital place-based advertising opportunities.”
ClearVision is the only airport television network that links brand
campaigns to a variety of content from major TV networks, including;
ABC, FOX, NBC, E!, PGA Tour and many more. ClearVision delivers a lineup
of top network shows from over 200 content providers, transformed into
short-form “mini-sodes” covering entertainment, news, weather and sports
and enabling airports to offer a customized TV station featuring local
businesses and airport promotions.
Since its launch in 2012, CCA has deployed ClearVision in
Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham
International (RDU), Cleveland-Hopkins International (CLE), Gerald R.
Ford International Airport (GRR) and Dallas Love Field (DAL) airports.
All participating airports have leveraged the unique ability to create
their own locally branded television networks, featuring premium content
in both national and local news, entertainment, sports and weather.
About Denver International Airport
Denver International Airport is the 15th-busiest airport in the world
and the fifth-busiest airport in the United States. With more than 53
million passengers traveling through the airport each year, DEN is one
of the busiest airline hubs in the world’s largest aviation market. DEN
is the primary economic engine for the state of Colorado, generating
more than $26 billion for the region annually. For more information
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About ClearVision
ClearVision is a transformative away-from-home television broadcaster
delivering a top-tier entertainment, news, sports and weather
programming mix to airports throughout the U.S. ClearVision is a
partnership between Clear Channel Airports and ClearTV Media and is
headquartered in Burbank, CA. The company’s television content strategy
provides Fortune 500 brands and advertisers with optimal engagement and
consumer interaction. Visit www.clearvisiondigitalnetworks.com
to learn more.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s
largest outdoor advertising companies with more than 640,000 displays in
over 40 countries across Asia, Australia, Europe, Latin America and
North America. Reaching millions of people monthly, including consumers
in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables
advertisers to engage with consumers through innovative advertising
solutions. Clear Channel Outdoor is pioneering the integration of
out-of-home with mobile and social platforms, and the company’s digital
platform includes more than 8,000 screens worldwide, with 1,110 digital
billboards across 38 U.S. markets.
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