Revitalized spa concept balances simplicity and authenticity
Hilton
Worldwide (NYSE: HLT) has evolved its legendary offerings to meet
the needs of mindful guests by reimagining its spa concept, eforea
spa. With 22 eforea spa locations
across the globe and 42 in the pipeline, eforea spa has developed three
new treatment enhancements that embrace ancient healing methods and a
refreshed treatment menu to compliment the changes to the concept’s
identity worldwide. A leader in spa and wellness, Hilton Worldwide has
more than 400 spas currently open across the full global portfolio with
another 119 in the pipeline.
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eforea spa at Hilton Pattaya Relaxation Room (Photo: Hilton Worldwide)
Reengineered Treatment Menu
In addition to the new look and feel, starting this July, eforea spas
around the world will be rolling out an updated treatment menu. The new
menu includes three unique, carefully-crafted, short-duration Journey
Enhancements – treatments packed with ancient healing methods plucked
from some of the world’s most fabled spa and health cultures. Master
Therapist Sean Jordan, in collaboration with Hilton’s wellness team and
many eforea spa team members, developed these 25-minute mini-treatments,
which spotlight regions of the body with condensed areas of nerve
endings and tension. The first Journey Enhancement focuses on feet, the
second concentrates on the head, face and shoulder, and the third is
centered on the neck and scalp. These special treatments are commonly
added to full duration services such as the Essentials and Escape
Journeys or can be enjoyed individually for those who have limited time.
Guests can also continue to enjoy the two very popular Journey treatment
options at eforea spas globally. The Essentials Journey is
composed of powerful, technologically advanced treatments that are
sought after in every part of the world. In addition, each eforea spa
location will take a unique approach to a bespoke and localized Escape
Journey offering, incorporating fresh and local ingredients,
products and therapies. Some examples of Escape Journey treatments at
eforea spas around the world include:
-
The Espresso Mud Body Detox at Hilton Short Hills, utilizing
coffee bean, honey and Black Silt Clay to deliver a rejuvenating
sensory journey.
-
The Georgian Corn & Salt Scrub with Vichy at the Hilton
Batumi offers guests a powerful combination of manual exfoliation
using local corn husks, salt and hot water.
“Our guests seek balance more than ever before and turn to us for the
latest wellness solutions and methods,” said Ryan Crabbe, senior
director of global wellness, Hilton Worldwide. “With our re-inspired
eforea spa concept, we take our team members and guests to an even
deeper level of understanding of how wellness has the power to leave
people feeling healthy and brighter.”
Spa Concept Refresh
With everything from a redesigned logo that acknowledges the power of
global fitness trends, refreshed interior design standards, new
marketing materials, and a redesigned treatment menu, the concept’s new
identity evokes warmth, timeless style and aims to make spas more
comfortable. The changes give eforea spas at select Hilton Hotels &
Resorts, Curio – A Collection by Hilton, DoubleTree by Hilton and
Embassy Suites by Hilton hotels a personality that inspires living in
the moment.
The rejuvenated treatment menu and revitalized eforea spa concept is
customized to fit the personal outcomes that today’s wellness guests
seek. For more information on eforea spa and the treatments offered
globally visit BeEforeaSpa.com.
To stay up to date with the latest eforea spa news visit hiltonglobalmediacenter.com/eforea.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For 95
years, Hilton Worldwide has been dedicated to continuing its tradition
of providing exceptional guest experiences. The company's portfolio of
twelve world-class global brands is comprised of more than 4,350
managed, franchised, owned and leased hotels and timeshare properties,
with more than 720,000 rooms in 94 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels
& Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree
by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels,
Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations. The company also manages an award-winning customer loyalty
program, Hilton HHonors®. Visit news.hiltonworldwide.com
for more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide,
flickr.com/hiltonworldwide,
and linkedin.com/company/hilton-worldwide.
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