Growmobile, Perion's mobile marketing division, announced today the beta
launch of its new engagement capabilities under a rebranded look that
reflects the division’s unified offering.
The new engagement offering will allow mobile marketers, specifically
mobile CRM managers, to increase conversions and customer spend while
reducing churn, using a single, streamlined platform. Marketers will be
able to easily create and launch campaigns that are better tailored to
each of their respective business objectives. Additionally, the platform
will provide information on targeting the right segments and choosing
which incentives and channels to use at the right times.
The engagement capabilities add to Growmobile’s innovative mobile
user acquisition and social
advertising platform which allows app developers and marketers to
advertise across the best-performing traffic sources, including Facebook
and Twitter, from one centralized interface.
“Because churn can be as big a challenge as acquiring users, we made it
a priority to ensure that our clients have the ability to acquire as
well as retain their users,” said Shai Gottesdiener, General Manager of
Growmobile. “Now, in addition to enabling our clients to advertise on
all major traffic sources, we will provide them with the tools to keep
the users they’ve invested time and money to acquire.”
The expanded offering is accompanied by the introduction of Growmobile’s
new look, meant to reflect the fusion of all its solutions under one
roof, and highlighting its promise to provide developers and marketers
with the industry’s most comprehensive mobile
marketing solution. Gottesdiener reinforced the connection between
Growmobile’s expanded offering and its rebranding, “Growmobile’s new
identity is an expression of our unified capabilities. It communicates
our mission to simplify and organize mobile
marketing for app developers by bringing together all the tools they
need in one powerful platform.”
In November 2014, Growmobile introduced the industry’s first self-serve, cross-network
mobile advertising platform. Earlier this year, Growmobile's
offering was extended to include social media advertising capabilities
through the acquisition of Paris-based MakeMeReach.
To learn more, visit Growmobile’s new website at www.growmobile.com.
About Perion Network Ltd.
Perion powers innovation. Perion (NASDAQ: PERI) is a global
performance-based media and Internet company, providing online
publishers and app developers advanced technology and a variety of
intelligent, data-driven solutions to monetize their application or
content and expand their reach to larger audiences, based on its own
experience as an app developer. Our leading software monetization
platform, Perion
Codefuel, empowers digital businesses to optimize installs, analyze
data and maximize revenue. Our mobile marketing unit, Growmobile,
enables app marketers to advertise across the industry’s top-performing
traffic sources, including Facebook, Twitter (by MMR) and Google, and
increase user spend, reduce churn and improve retention through CRM
engagement campaigns. The Perion team brings decades of experience,
operating and investing in digitally-enabled businesses, and we continue
to innovate and create value for the app ecosystem. More information
about Perion may be found at www.perion.com. Follow
Perion on Twitter @perionnetwork and Growmobile at @growmobile.
Forward Looking Statements
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words “will”, “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of companies and businesses
we acquired and may acquire in the future, risks entailed in integrating
the companies and businesses we acquire, including employee retention
and customer acceptance; the risk that such transactions will divert
management and other resources from the ongoing operations of the
business or otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and frequent
changes in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, unpredictable
sales cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties
may affect Perion and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission from
time to time, including its annual report on Form 20-F for the year
ended December 31, 2014 filed with the SEC on April 16, 2015. Perion
does not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
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