PureFunds®, Factor Advisors, and ISE ETF Ventures Launch Two New Specialty Tech ETFs

Factor Advisors, a subsidiary of ETF Managers Group, in partnership with PureFunds® and ISE ETF Ventures, today launches the PureFunds ISE Mobile Payments™ ETF (ticker: IPAY) and the PureFunds ISE Big Data™ ETF (ticker: BDAT). The two ETFs begin trading today on NYSE Arca.

The ETFs arrive less than nine months after the successful debut of the PureFunds ISE Cyber Security™ ETF (ticker: HACK), adding to the growing family of specialty tech ETFs from the PureFunds, Factor Advisors, and ISE ETF Ventures consortium.

IPAY and BDAT hold shares of public companies offering solutions and services for the mobile, electronic, and digital payments industry and oversized data management and analytics, respectively. The ETFs will seek to correspond generally to the price and yield performance of the ISE Mobile Payments™ Index (index ticker: IPY) and the ISE Big Data™ Index (index ticker: BGD). The annual expense ratio is 0.75 percent for each fund.

“These new ETFs will offer investors an opportunity for exposure to two industries shaping the future of technology,” said Andrew Chanin, CEO of PureFunds. “These two technology sectors are transforming traditional commerce and data management, and their solutions are bringing exciting changes to everything from how we pay for a cup of coffee to how we access and interpret vital information.”

The ISE Mobile Payments™ Index tracks companies at the forefront of the mobile, electronic, and digital payments industry. The index includes: Global Payments, Inc. (ticker: GPN), Heartland Payment Systems, Inc. (ticker: HPY), MasterCard Incorporated (ticker: MA), PayPal (ticker: PYPL), and VeriFone Systems, Inc. (ticker: PAY). The ISE Big Data™ Index follows companies that provide products and services that facilitate the creation, management, and analysis of oversized data sets. Tableau Software, Inc. (ticker: DATA), Hortonworks, Inc. (ticker: HDP), International Business Machines (ticker: IBM), and NICE Systems Ltd. (ticker: NICE) are four of its holdings.

Kris Monaco, Head of ISE ETF Ventures, said, “By creating indexes to track companies in the mobile payments and big data segments, we are defining and quantifying these industries into original investment themes. Similar to our creation of the first cyber security index, these are emerging sectors within technology that warrant the visibility and investment opportunity made possible through a standalone index.”

“We are pleased to continue working with PureFunds and ISE ETF Ventures to deliver two more compelling ETFs,” said Sam Masucci, founder and CEO of ETF Managers Group. “We believe that the ability to broadly access these market segments through an ETF is an excellent way to position a portfolio for potential future growth in these specialty tech sectors.”

The Funds uses an index replication strategy in an attempt to achieve objectives. For more information, please read the prospectus and visit www.purefunds.com to learn more about IPAY, BDAT, and HACK.

About Factor Advisors

Factor Advisors, LLC, a member of the ETF Managers Group family of ETF service companies, is the adviser to the Fund and (ISE) is the index provider. ETF Managers Group offers a full range of ETF product services to the asset management community including commodity pool ETPs as well as both active and passive ETF funds. The services provided include product operations, regulatory, financial and compliance management. ETF Managers Group offers active marketing and dedicated wholesale services for all ETF product types.

About PureFunds

As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in-demand niche sectors through Pure-Play ETFs. We are a New Jersey based research and business management firm, serving as the Manager to the PureFunds ISE Cyber Security ETF and the PureFunds ISE Junior Silver (Small Cap Miners/Explorers) ETF. We aim to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were many ETF issuers and products in the marketplace, specific thematic investments that the market desired were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to develop these concepts into tradable products.

With vast experience in global equity investing and ETF trading, we have a refreshing and alternative insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to meet the needs of investors and traders alike.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund's summary and statutory prospectuses, which may be obtained by calling 877- 756-PURE (877-756-7873) or visiting www.PureETFs.com. Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Funds. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. The Funds are non-diversified, meaning it may concentrate its assets in fewer individual holdings than a diversified fund. Therefore, the Funds are more exposed to individual issuer volatility than a diversified fund. Investments in small- and medium-capitalization companies tend to have limited liquidity and greater price volatility than large-capitalization companies. The Funds’ returns may not match or achieve a high degree of correlation with the return of the ISE Big Data™ Index or the ISE Mobile Payments™ Index. To the extent the Funds utilize a sampling approach, it may experience tracking error to a greater extent than if the Funds had sought to replicate the ISE Big Data™ Index or the ISE Mobile Payments ™ Index.

Mobile Payment Companies face intense competition, both domestically and internationally, and are subject to increasing regulatory constraints, particularly with respect to fees, competition and anti-trust matters, cybersecurity and privacy. Mobile Payment Companies may be highly dependent on their ability to enter into agreements with merchants and other third parties to utilize a particular payment method, system, software or service, and such agreements may be subject to increased regulatory scrutiny. Additionally, certain Mobile Payment Companies have recently faced increased costs related to class-action litigation challenging such agreements. Such factors may adversely affect the profitability and value of such companies.

Big Data Companies face intense competition, both domestically and internationally, may have limited product lines, markets, financial resources or personnel, may have products that face rapid obsolescence, and are heavily dependent on the protection of patent and intellectual property rights. Big Data Companies are also subject to increasing regulatory constraints, particularly with respect to cybersecurity and privacy. Such factors may adversely affect the profitability and value of such companies.

The ISE Big Data™ Index and the ISE Mobil Payments™ Index provides a benchmark for investors interested in tracking companies actively involved in providing big data and mobile payment technology and services. The Indexes use a linear weighted methodology a linear weighted methodology market capitalization weighted allocation across the infrastructure provider and service provider categorizations as well as an equal weighted allocation methodology for all components within each sector allocation. Index components are reviewed semi-annually for eligibility, and the weights are reset accordingly. The Index was created and is maintained by ISE ETF Ventures. An investment cannot be made directly in an index.

The ISE Cyber Security^TM Index tracks the performance of companies actively engaged in providing services for cyber security and for which cyber security business activities are a key driver of their business model. These cyber security services are designed to protect computer hardware, software, networks and data from unauthorized access, vulnerabilities, attacks and other security breaches.

Factor Advisors, LLC serves as the investment adviser and Penserra Capital Management LLC serves as sub-advisor to the PureFunds ISE Mobile Payments™ ETF, the PureFunds ISE Big Data™ ETF and PureFunds ISE Cyber Security™ ETF. Esposito Securities, LLC serves as the sub-advisor to the PureFunds ISE Junior Silver (Small Cap Miners/Explorers) ETF. The Funds are distributed by Quasar Distributors, LLC, which is not affiliated with Factor Advisors, LLC or any of its affiliates.

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