Wayfair (NYSE:W), one of the world’s largest online destinations for
home furnishings and décor, today launched a new advertising campaign
featuring Joanna Gaines and Chip Gaines, the stars of HGTV’s hit series
“Fixer Upper” and owners of Magnolia Homes. The new campaign, titled
“Story of Home,” features the popular renovation duo and their design
philosophy. Joanna's
Design Story and Story
of Home will air for eight weeks on multiple networks including CBS,
HGTV, Bravo, A&E, Lifetime, and Hallmark, launching in July.
“Joanna and Chip Gaines are not actors – they are real design experts
and Wayfair customers. We are delighted that the Gaines can
authentically share about their experience with Wayfair,” noted Nancy
Go, VP of brand marketing, Wayfair. “Joanna and Chip have dedicated
themselves to transforming houses into homes by bringing the homeowner’s
individual style to life. Wayfair is a tool that everyday customers and
master designers alike can use to achieve their personal vision of home.”
“Fixer Upper” featuring Chip and Joanna as they balance their
renovation, restoration and remodeling business with parenting four
young children currently airs on HGTV on Thursdays at 8 p.m. and 9 p.m.
ET/PT. New episodes of the top-rated series will premiere on Tuesday,
December 1 at 9 p.m. ET/PT.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
-
Wayfair.com, an online destination for all things home
-
Joss & Main, an online flash sales site offering inspiring home design
daily
-
AllModern, a go-to online source for modern design
-
Birch Lane, a collection of classic furnishings and timeless home décor
-
DwellStudio, a design house for fashion-forward modern furnishings
Wayfair is headquartered in Boston, Massachusetts, with additional
locations in New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland,
London, Berlin and Sydney.
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