Real Madrid, the world’s leading sports club and Tmall Global, an
overseas platform and an extension of Alibaba Group’s B2C Tmall.com
business in China, jointly announced today the launch of the official
online Real Madrid store (http://realmadrid.tmall.hk)
for consumers in China. This strategic partnership will allow consumers
in China to enjoy a selection of the sports club merchandise including
official player jerseys, club apparel for men, women, and children, and
club memorabilia.
The Real Madrid online store is another example of Alibaba Group’s
strategy to bring premium foreign brands and products directly to
Chinese consumers. Fans of Real Madrid can now directly purchase their
favourite and genuine Real Madrid merchandise on the club’s Tmall Global
online store.
The partnership launch ceremony held in Guangzhou today was attended by
Jeff Zhang, President of Alibaba Group’s China retail marketplaces,
Florentino Perez, President of Real Madrid, and the team’s first string
players. Widely known as the most valuable sports club in the world,
Real Madrid will work together with Tmall Global to develop their
business within China targeted at Chinese consumers.
Jeff Zhang said: “As one of the world’s most recognizable and popular
football brands, Real Madrid is the second football club that has
reached a strategic cooperation with Tmall Global, closely following our
collaboration with FC Bayern Munich in May this year. Real Madrid and
Tmall Global will work together to promote the exciting world of
international sport to the Chinese market. As part of our Tmall Global
strategy, Alibaba is committed to bringing new cultural experiences and
brands on to our China retail marketplaces and we will continue to work
with European brands and municipalities to bring the world to Chinese
consumers.”
Florentino Perez said: “Today, we continue to reach out to this
incredible country. Today we start a partnership that will strengthen
our ties. The best club in the world, Real Madrid, is establishing a
strategic alliance with Alibaba’s Tmall Global platform. Initiating this
new path is an honour for us, and without a doubt, teams us up with the
global player and absolute leader in global ecommerce. This strategic
alliance allows us to launch the official Real Madrid store in China for
more than 600 million consumers online.”
The official Real Madrid store on Tmall Global offers a unique player
fitting room interactive function so fans can choose outfits and
products from their favourite players. In addition, the sports club also
has a broad range of lifestyle merchandise from mouse pad and lunch box
packs to embrace a complete lifestyle selection for fans to choose from.
In the future, Tmall Global and Real Madrid will have special edition or
exclusive products targeted for Chinese consumers.
Real Madrid is the first club in the world to have opened offices in
China, headquartered in the Beijing capital. With millions of Real
Madrid fans in China, the club aims to reach new fans through Alibaba
Group’s China retail platforms.
About Tmall Global
Launched in February 2014, Tmall Global (www.tmall.hk)
is an overseas platform and an extension of Alibaba Group’s B2C Tmall
business, which enables overseas merchants to enter China’s online
retail market. By joining Tmall Global, merchants can conduct
business from overseas without the need for physical operations within
mainland China. International brands on Tmall Global benefit from the
exposure to the hundreds of millions of visitors on Taobao Marketplace
and Tmall.com. Through Tmall Global, Chinese consumers have access to a
variety of branded products sourced and fulfilled from outside mainland
China.
For more information about Tmall Global, please visit: http://www.tmall.hk/market/tmallhk/business-whytmallglobal.php?
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