PVR Ltd., the largest multiplex chain in India, today announced plans to
install Dolby Atmos® in 50 of its cinema screens across the
country over the next two years. When completed, this will be one of the
largest rollouts of Dolby Atmos screens by any multiplex chain in India
until now.
PVR’s two existing properties equipped with Dolby Atmos technology have
garnered tremendous response from patrons. PVR is leaving no stone
unturned to ensure this experience is also available in more PVR screens
across the country in its endeavor to provide the best cinematic
experience to its patrons.
“At PVR, we believe in bringing the most revolutionary and
state-of-the-art technologies to its patrons to deliver the
highest-quality movie experience,” said Mr. Ajay Bijli, Chairman and
Managing Director, PVR Ltd. “Our collaboration with Dolby goes a long
way. Dolby is amongst one of the most celebrated brands in the market
for premium sound quality, and it perfectly fits with PVR’s mission to
offer its audience the ultimate in moviegoing experiences. Feeling
extremely optimistic about the association, we together as brands will
go an extra mile to woo our audience.”
Dolby Atmos, the award-winning Dolby® sound technology, moves
audio around the theatre, even overhead, with astonishing clarity,
richness, and depth. The lifelike sounds of music, people, and things
flow all around the theatre in sync with the action to create a more
immersive and moving experience. Dolby Atmos has quickly become the
preferred choice for next-generation sound in the cinema, with major
studios, directors, and exhibitors from around the world adopting the
solution.
Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd., a part of
the core group in making strategic breakthroughs at PVR, added, “I
believe Dolby Atmos is indeed the best sound technology available in the
market. For our brand, PVR, we want nothing but the best. We want to
make movie watching a real-time experience for our patrons. And with the
premium sound technology that Dolby Atmos offers, we are very confident
about the results.”
“Dolby looks forward to working with PVR to bring the Dolby Atmos
experience to many more moviegoers in India,” said Mr. Bob Borchers,
Chief Marketing Officer and Senior Vice President, Dolby Laboratories.
“With Dolby Atmos, the audience is no longer just watching a movie; they
are experiencing it. We are confident that moviegoers will go back again
and again for the extraordinary experience that only Dolby Atmos can
deliver.”
The deal encompasses properties across India and has a huge catchment
across geographies vis-à-vis North, South, East, and West. PVR plans to
install Dolby Atmos in significant properties, including PVR Sangam
(Delhi), PVR Market City (Bangalore), Lulu Mall (Kochi), Ambience Mall
(Gurgaon), PVR Phoenix (Mumbai), among many more places.
About PVR Ltd.
PVR is one of the largest and most premium film and retail entertainment
companies in India. Since its inception in 1997, the brand has aimed to
redefine the way people watch movies in India. PVR currently operates a
cinema circuit comprising 467 screens spread over 105 properties in 43
cities across India. The company acquired the Cinemax properties in 2012
and currently serves 60 million patrons across India. PVR has entered
the World Economic Forum’s List of Fastest-Growing Global Growth
Companies.
For further information, please refer to the PVR website:
http://www.pvrcinemas.com/corporate/about-us.aspx
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and
moved anywhere in three-dimensional space, including overhead. It brings
entertainment alive all around the audience in a powerfully immersive
and emotive experience.
Since its introduction in the cinema in 2012, Dolby Atmos has been
embraced by all the major Hollywood studios, 14 Academy Award® winning
directors, and 27 Academy Award winning sound mixers, among others.
To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For nearly 50 years, sight
and sound experiences have become more vibrant, clear, and powerful in
Dolby®. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of
Dolby Laboratories. “Academy Award®” is a trademark and
service mark of the Academy of Motion Picture Arts and Sciences.
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