New Evolution Fresh Greek Yogurts, Inspired by Dannon, are Crafted
with Simple Ingredients to Attract New Customers to the $7 Billion
Yogurt Category*
Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon,
are now available at thousands of grocery stores nationwide. These
yogurts were created by Dannon, the leading maker of yogurt in the U.S.,
and Starbucks-owned Evolution Fresh (NASDAQ:SBUX), a market leader in
cold-pressed, High Pressure Processed (HPP) juice.
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Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon, available now at grocery stores nationwide in four delicious flavors: Blueberry, Black Cherry, Pineapple Passion Fruit and Raspberry Blackberry. (Photo: Business Wire)
The vibrant flavors of real fruit, delicious without artificial
sweeteners or unrecognizable additives, served as the foundation for the
new yogurts, which let the simple ingredients shine. Now available in
thousands of grocery locations nationwide, these new yogurts are unlike
others in the category. They are an exciting addition to the current
Evolution Fresh family of cold-pressed ready-to-drink juices and
smoothies and represent the next step in the Evolution Fresh and Dannon
collaboration which began with the launch of yogurt parfaits and
handcrafted smoothies in Starbucks® stores this spring.
“Consumers seek foods that contain more recognizable ingredients and
also fewer of them,” said Jeffery Rothman, vice president of Marketing &
Innovation for Dannon. “The new Evolution Fresh Fruit on the Bottom
Greek Yogurts are made with no artificial flavors, sweeteners or
preservatives and include simple ingredients such as nonfat milk and
fruit lightly sweetened with agave.”
“Starbucks customer response to the Evolution Fresh Greek Yogurt
Parfaits, Inspired by Dannon, in our retail stores have been very
positive,” said Jeff Hansberry, president Evolution Fresh. “Now, with
our new line available at grocery stores, shoppers can stock their own
refrigerators with our delicious, wholesome yogurt.”
The new grocery products are the result of Evolution Fresh and Dannon’s
continued collaboration to make delicious and simply designed yogurts
more widely accessible. The two companies worked together to create a
proprietary high-quality Greek nonfat yogurt that is the perfect canvas
to let real fruit shine through without any added flavors, artificial
sweeteners or preservatives. Evolution Fresh™ Fruit on the Bottom Greek
Yogurts, Inspired by Dannon, are made with easily recognizable
ingredients that consumers can feel good about. Each 5.3 oz.
single-serve yogurt contains active yogurt cultures, at least 11 grams
of protein and only 120 calories. The four varieties include:
-
Blueberry Greek Nonfat Yogurt: Mild, creamy yogurt paired with
sweet blueberries
-
Black Cherry Greek Nonfat Yogurt: Mild, creamy yogurt with
chunks of rich black cherry
-
Raspberry Blackberry Greek Nonfat Yogurt: Mild, creamy yogurt
over tart raspberries paired with juicy blackberries
-
Pineapple Passion Fruit Greek Nonfat Yogurt: Mild, creamy
yogurt with tropical pineapple chunks and passion fruit juice
The yogurts are available now at grocery stores nationwide with a
suggested retail price of $1.69 per single-serve cup. A new
digital advertising campaign will launch in July to support the new
range of yogurts. For more information and nutritional information,
visit http://www.evolutionfresh.com/yogurt
About Dannon
Headquartered in White Plains, New York, Dannon makes more than 200
different styles flavors and sizes of cultured refrigerated and frozen
dairy food in Minster, OH; Fort Worth, TX; West Jordan, UT; and
Portland, OR, to serve the diverse needs of its retail and foodservice
customers. Dannon’s mission is to bring health through food to as many
people as possible via its wide offering of delicious and wholesome
fresh and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon
is the top-selling brand of yogurt worldwide, sold under the names
Dannon and Danone. For more information, visit dannon.com.
About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide
high-quality, wholesome, and delicious nutrition to consumers. Evolution
Fresh takes a different approach to crafting its cold-pressed juice – it
presses and squeezes vegetables and fruits, bottles the juice cold and
uses high pressure processing (HPP) to help protect flavors and
nutrients. Evolution Fresh offers an extensive portfolio of bottled
juices, available nationally in premium grocery stores, natural food
stores, Starbucks® retail stores, and in the three company-operated
Evolution Fresh™ retail locations. Acquired by Starbucks (NASDAQ:SBUX)
in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition
widely accessible. To learn more about Evolution Fresh and our
cold-pressed difference, please visit evolutionfresh.com.
*Danone 2013 http://www.danone.com/en/danone13focus/united-states/
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