“This is MY World” promotion asks fans to take Mello Yello® along on
their outdoor adventures
Hunters wear blaze orange, fishermen have waders and camping enthusiasts
go in whatever feels good. This fall, Mello Yello® has an all-new look
of its own, making it the perfect accompaniment for any outdoor
excursion. The beloved citrus flavored soda will sport a signature
camouflage pattern designed by Columbus, Georgia based Realtree®.
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Mello Yello Goes Camo in New Partnership with Realtree (Photo: Business Wire)
The new look is part of the “This is MY World” campaign, which
encourages those who love the outdoors to enjoy their favorite pastimes
with a refreshing Mello Yello®. And while the product’s packaging will
look different, the delicious lemon, lime and orange flavors inside will
remain the same.
“Our fans are passionate people, from their loyalty to the smooth citrus
taste of Mello Yello® and 300 mph of drag racing to the gritty
adventures of the outdoors,” said Bobby Oliver, director, sparkling
citrus brands. “This fall, we’re bringing Realtree’s camouflage
revolution directly to Mello Yello® packaging for the perfect
partnership between two lifestyle brands.”
The brand’s “This is MY World” campaign includes out-of-home advertising
featuring David Blanton, the host of Realtree®
Outdoors and other outdoor lifestyle movements. The promotion will be
supported with additional out-of-home, radio and in-store point-of-sale
in select markets between August 3 and December 31.
Realtree signature camo pattern will appear on Mello Yello® and Mello
Yello Zero™ 20-ounce bottles, 12-ounce cans in 12-packs and on 16-ounce
cans. The limited edition packaging will be available in retail outlets
nationwide through December. Visit MelloYello.com
to learn more.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 20 billion-dollar
brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.9 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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