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BellMediaPR.ca
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TORONTO, Aug. 6, 2015 /CNW/ - Stuart Garvie, President, Bell Media
Sales, announced today that Bell Media is partnering with industry
leader Moat Analytics, making it one of the first Canadian multimedia
companies to name a viewability vendor. The partnership allows Bell
Media to maximize digital advertising results by providing viewability
tracking for its brand clients, and further its best-in-class user and
advertiser experiences.
"Buyer confidence is extremely important to us and we are 100% committed
to delivering the highest quality inventory and transparency in the
market," said Garvie. "Partnering with the Moat team to deliver
industry-leading brand intelligence and analytics to our clients is a
natural fit, so we can offer additional analysis and update campaigns
based on viewability scores."
"We are proud to partner with Bell Media and power viewability and
related analytics on some of the leading websites in Canada, including
CTV.ca, TSN.ca, and RDS.ca," said Jonah Goodhart, Co-Founder and CEO of
Moat. "Bell Media is taking a leadership position in the market and is
helping to pave the way for greater transparency and success for
marketers in digital."
As a result of the partnership, Bell Media clients will benefit from an
even deeper level of transparency into their advertising spend and will
garner a better understanding of how their money was used. This will
provide a strong framework for clients when developing strategy for
future campaigns across digital platforms.
"We are working to bring new information, insights, and initiatives to
the marketplace," said Garvie. "Bell Media has the highest standards
and we are always looking to optimize the opportunities that exist
within our suite of products."
About Moat
Moat is a New York-based SaaS analytics company focused on building
products for brand advertisers and premium publishers. Their offerings
include Moat Analytics, an attention measurement platform that provides
analytics and insights on ad campaigns and website inventory for
publishers and advertisers, and Moat Pro, a real-time ad intelligence
platform for marketers, publishers, and agencies. Moat is the first
company to be accredited by the Media Rating Council (MRC) for its
measurement of viewable ad impressions in both online display and
video. The company was founded by Jonah Goodhart, Noah Goodhart and
Michael Walrath. The serial entrepreneurs had previously partnered
together to launch Right Media, which was acquired by Yahoo! in 2007.
For more information on Moat, please visit www.moat.com.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
35 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; and four pay TV services,
including The Movie Network and Super Écran. Bell Media is also
Canada's largest radio broadcaster, with 106 licensed radio stations in
54 markets across Canada. Bell Media owns Astral Out of Home, one of
Canada's most dynamic and innovative out-of-home advertising companies
with a network of more than 10,500 advertising faces in British
Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also
operates more than 200 websites; delivers TV Everywhere with premium
subscription on-demand streaming service CraveTV, as well as its
innovative GO video streaming services including CTV GO, TMN GO, and
TSN GO; holds an equity stake in digital startup Hubub; is partners in
Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns
Dome Productions Inc., a multi-platform production company. Bell Media
is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications
company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
