Keyless entry empowers guests to further customize their travel
experience from their smartphone
Hilton
Worldwide (NYSE:HLT) today introduced Digital Key, an all-new
feature of the Hilton
HHonors app, providing the loyalty program’s members more choice and
control over their entire travel experience. Digital Key now gives
frequent guests the option to bypass the hotel check-in counter and
access their rooms, as well as any other area of the hotel that requires
a key, directly via the Hilton HHonors app on their smartphones. By
early 2016, HHonors members will be able to use their smartphones as
their room key to enter more than 170,000 rooms at 250 U.S. properties
within the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts and Canopy by Hilton brands.
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Digital Key, an all-new feature of the Hilton HHonors app, gives frequent guests the option to bypass the hotel check-in counter and access their rooms, as well as any other area of the hotel that requires a key, directly via their smartphones. (Photo: Business Wire)
Since Hilton’s introduction of digital check-in with room selection last
July – an industry first – HHonors members have digitally checked-in
more than 5 million times to date. In that same time period, the HHonors
app has been downloaded more than 2 million times, and customer feedback
on digital check-in has been overwhelmingly positive, with 93 percent of
guests saying they’ve felt satisfied or extremely satisfied with the
experience.
“HHonors members can use digital check-in and room selection at more
than 4,100 properties globally – and those who have used it have shared
exceptional feedback,” said Geraldine Calpin, senior vice president and
global head of Digital, Hilton Worldwide. “With Digital Key, we are
making the guest experience even more seamless through our improved
mobile app.”
The Hilton HHonors mobile app provides a number of benefits to members
of the program who book directly though the app, Hilton.com, the Hilton
reservations call center or via Hilton’s corporate travel partners. In
addition to checking in digitally, selecting their own room from a floor
plan or list and using their smartphone as their key, members can
further customize their stay via the app by requesting amenities – like
extra pillows, snacks or drinks – before arrival, or at any other point
during their stay.
“Through our app, we’re giving HHonors members the ability to better
control and personalize their stay with us,” said Calpin. “Imagine if an
HHonors member is arriving at our hotel after a long trip or running
late to a meeting, Digital Key can provide our frequent guests the added
benefit of going straight to their room without stopping at the front
desk.”
Digital Key provides guests with an additional convenient and secure way
to access their room. Beginning the day before arrival, HHonors members
who booked directly with Hilton may select their desired room on their
mobile device using digital check-in and will be asked if they’d like a
Digital Key during their stay. If the guest elects to use a Digital Key,
it is issued as soon as the guest's room is ready the day of their
arrival.
When Diamond, Gold and Silver HHonors members arrive at the hotel, they
can head straight to their room - without stopping at the front desk* -
since they already digitally checked-in through the HHonors app. When
the guest approaches their hotel room, they can simply press the virtual
“unlock” button on the app to unlock the door.
Digital Key beta testing commenced earlier this month at the Hilton
Alexandria Old Town in Alexandria, Va., and will continue through 2015
at select U.S. properties across four brands including Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and
Canopy by Hilton. Digital Key will first be available on the iOS
platform and, later this year, it will be offered to Android users.
In addition to receiving other benefits like free standard Wi-Fi when
booking directly through Hilton, HHonors members who use the Digital Key
this year at beta hotels will receive 2,500 Hilton HHonors Bonus Points.
The Hilton HHonors loyalty program is open to all guests and free to
join – visit here
for enrollment information. HHonors members always get our lowest price
with our Best Price Guarantee, along with HHonors Points, free standard
Wi-Fi, access to digital check-in and Digital Key, and no hidden fees,
only when they book directly through Hilton.
*Where available and allowed by local law
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For more
than 95 years, Hilton Worldwide has been dedicated to continuing its
tradition of providing exceptional guest experiences. The company's
portfolio of twelve world-class global brands is comprised of
over 4,440 managed, franchised, owned and leased hotels and timeshare
properties, with more than 730,000 rooms in 95 countries and
territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection
by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by
Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com
for more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide,
flickr.com/hiltonworldwide,
and linkedin.com/company/hilton-worldwide.
About Hilton HHonors
Hilton HHonors is the award-winning guest-loyalty program for Hilton
Worldwide’s twelve distinct hotel brands, spanning more than 4,440
hotels, resorts and timeshare properties across 95 countries and
territories. Hilton HHonors members who book directly through preferred
Hilton channels have access to benefits including: digital check-in and
choose your room, and coming in summer 2015, free Wi-Fi. With 45 million
members, HHonors offers hundreds of ways to earn and redeem
Points. Members can redeem their Points for free nights, premium
merchandise, charitable contributions, or unique events through
the HHonors auction platform (hhonors.com/auctions),
such as exclusive artist experiences and hotel concert events with Live
Nation® or a race experience with the McLaren-Honda Formula 1
team. There is no cost to join, and travelers may enroll online by
visiting www.HiltonHHonors.com or
connect with Hilton HHonors at news.hiltonhhonors.com.
Members can also book reservations, choose their room, manage their
accounts and access special offers with the Hilton
HHonors mobile app.
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