Rocky Barnes featured as this season’s Sam’s Girl
Sam Edelman has tapped influencer Rocky Barnes as the face of the
brand's fall ad campaign and the newest "Sam’s Girl.”
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Sam Edelman has tapped influencer Rocky Barnes as the face of the brand's fall ad campaign and the newest "Sam's Girl." (Photo: Business Wire)
Edelman collaborated with legendary photographer Patrick Demarchelier to
create something unexpected by shooting the model turned blogger.
"We broke the rules by asking Patrick to shoot a social influencer. We
are a young, socially-aware brand and we recognize the importance of
girls like Rocky," said Sam Edelman, designer, founder and president of
the Sam Edelman division of Caleres. “She has a tremendous following,
her social presence resonates with our customer and she’s a true fan of
the brand.”
Shot by Demarchelier in his New York studio, the campaign focuses on
product from the Sam Edelman fall 2015 lifestyle collection, including
apparel, jewelry, handbags and footwear.
The campaign will debut in an eight page story in Vogue's
September issue and across the Sam Edelman media channels. An extensive
out-of-home campaign will follow.
The ads will also serve to extend the very successful #samsgirls
campaign. First launched in 2014, it has evolved from encouraging
influencers and consumers to post photos with the dedicated hashtag to
being featured on all advertising and retail executions for the brand.
About Sam Edelman
Since its inception in 2004, designer Sam Edelman’s eponymous brand has
quickly emerged as a favorite among celebrities and fashionistas around
the globe. Bringing more than 30 years of experience developing some of
the most renowned contemporary shoe brands, Edelman’s designs reflect
his creative sensibility, delivering items that are eminently
fashionable and beautifully constructed at an attainable price point.
With the addition of apparel, jewelry and handbags, Sam Edelman has
grown into a complete lifestyle brand, dressing the “Sam Girl” from toe
to head. With flagship locations in New York City’s Soho shopping
district and on North Beverly Drive in Los Angeles, Sam Edelman
continues to expand its retail presence worldwide. The Sam Edelman brand
is a division of Caleres.
About Caleres
Caleres is a diverse portfolio of global brands, which fit people’s
lives: Family, Healthy Living and Contemporary Fashion. Our products are
available virtually everywhere - in the over 1,200 retail stores we
operate, in hundreds of major department and specialty stores, on our
branded ecommerce sites, and on many additional third-party retail
websites. Famous Footwear and Famous.com serve as our Family brands. Our
Contemporary Fashion brands include Sam Edelman, Franco Sarto, Vince,
Via Spiga, Diane von Furstenberg, Fergie Footwear and Carlos Santana.
Naturalizer, Dr. Scholl's, LifeStride, Bzees and Rykä represent our
Healthy Living brands. Combined, these brands help make Caleres a
company with both a legacy and a mission. Our legacy is our more than
130-years of craftsmanship, our passion for fit and our business savvy,
while our mission is to continue to inspire people to feel good…feet
first. Visit caleres.com to learn more about us.
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