Dolby Laboratories, Inc. (NYSE: DLB) and Sony Pictures Home
Entertainment (SPHE) today announced plans to use the new Dolby Vision™
mastering process for the release of 4K Ultra HD titles by a variety of
home entertainment distribution partners, delivering high-dynamic-range
(HDR) imaging with a wider range of contrast and more vibrant colors.
The availability of SPHE titles in Dolby Vision for home entertainment
platforms marks a revolutionary step forward for enthusiasts and content
channels worldwide.
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Dolby
Vision, a complement to 4K Ultra HD, is a new imaging technology
that helps content creators deliver a dramatically enhanced visual
experience—astonishing brightness, incomparable contrast, and
captivating color—and also bring the next wave of innovative
entertainment to consumers via next generation physical disc and digital
distribution platforms.
“We continue to be enthusiastic about the growing consumer appetite for
next-generation 4K Ultra HD content. With Dolby Vision imaging
technology, we can now master our movies with the highest-quality visual
experience for distribution to consumers’ homes,” said Richard Berger,
Senior Vice President, Worldwide Digital Strategy and Advanced
Platforms, Sony Pictures Home Entertainment.
An end-to-end solution, Dolby Vision can be incorporated from content
creation to distribution and playback, and has already received support
from others in Hollywood, including A-list directors, executives at
major studios, and OTT service providers.
“Dolby Vision shines a bright new light on Sony Pictures Home
Entertainment’s compelling new releases and distinguished catalogue,”
said Curt Behlmer, Senior Vice President, Content Solutions and Industry
Relations, Dolby Laboratories. “Consumers who purchase SPHE movies that
have been mastered in Dolby Vision are able to feel the full visual
drama of lifelike images unfold in the comfort of their living room,
exciting their senses with an entirely new entertainment experience.”
SPHE plans to release a growing slate of Dolby Vision 4K Ultra HD titles
in the coming months.
About Dolby Vision
Dolby Vision is a transformative technology for imaging that delivers a
dramatic visual experience—astonishing brightness, incomparable
contrast, and captivating color—that brings entertainment to life via
OTT online streaming, broadcast, and gaming applications.
Even though most content is captured and rendered using technology that
produces the colors and brightness of real life, much of that richness
is lost by the time it gets to your living room. That’s because current
color-grading standards are based on the limitations of current
television technologies and require that the content be altered to match
their display performance—dramatically reducing the range of colors,
brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the
full gamut of colors, peak highlights, brightness, and contrast, with
the confidence that those will be reproduced faithfully on televisions
that feature Dolby Vision technology.
About Sony Pictures Home Entertainment
Sony Pictures Home Entertainment (SPHE) is a Sony Pictures Entertainment
(SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s
global operations encompass motion picture production, acquisition and
distribution; television production, acquisition and distribution;
television networks; digital content creation and distribution;
operation of studio facilities; and development of new entertainment
products, services and technologies. For additional information, go to http://www.sonypictures.com.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For 50 years, sight and
sound experiences have become more vibrant, clear, and powerful in Dolby®.
For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
S15/29138 DLB-G
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