Growmobile,
Perion’s
social and mobile marketing division, announced today that it has opened
a new European office in Barcelona. The new office will lead business
development in the Spanish and Portuguese markets and will be led by
Marcelo Núñez Franco, Growmobile’s Senior Business Development Manager
for Spain and Portugal.
The new office, which joins Growmobile's Paris branch in Europe, is
located in the heart of Barcelona on Av. Diagonal, very close to the
city’s technology district, giving Growmobile a significant presence in
one of the most important European markets for the company. Spain is one
of the fastest-growing European markets for Growmobile, and the company
currently counts several leading Spanish digital companies, including
Privalia, Segundamano, GroupM (in Portugal), Hawkers and Wallapop, among
its customers.
As part of the launch of Growmobile’s Barcelona office, Mr. Núñez will
speak on a panel discussing app marketing trends at the Organic
Conference, where Growmobile is a Platinum sponsor. The conference
will take place on October 1st at Barcelona's Valkiria Hub
Space.
“We truly value the ability to work closely with the brands using our
technology, and there is no better way to do this than to establish a
physical presence in the most important markets for our company,” said
Shai Gottesdiener, General Manager of Growmobile. “Our new office is the
next step in introducing the industry’s most advanced user acquisition
and engagement platform to app developers and publishers around the
world, and we look forward to opening additional regional offices around
Europe and the rest of the world.”
The Growmobile user
acquisition platform is available as a self-serve or fully-managed
solution, allowing advertisers to promote their app across the
industry’s top traffic sources including mobile
ad networks, ad exchanges, Google, Facebook, Twitter, Instagram, and
more, all via one operationally-painless interface. Growmobile's newest
user engagement offering helps CRM managers engage and retain the users
they invested so heavily to acquire.
To learn more about Growmobile, visit www.growmobile.com.
About Perion Network Ltd.
Perion powers innovation. Perion (NASDAQ: PERI) is a global
performance-based media and Internet company, providing online
publishers and app developers advanced technology and a variety of
intelligent, data-driven solutions to monetize their application or
content and expand their reach to larger audiences, based on its own
experience as an app developer. Our leading software monetization
platform, Codefuel,
empowers digital businesses to optimize installs, analyze data and
maximize revenue. Our mobile marketing unit, Growmobile,
enables app marketers to advertise across the industry's top-performing
traffic sources, including Facebook, Twitter and Instagram (by MMR) and
Google, and increase user spend, reduce churn and improve retention
through CRM engagement campaigns. The Perion team brings decades of
experience, operating and investing in digitally-enabled businesses, and
we continue to innovate and create value for the app ecosystem. More
information about Perion may be found at www.perion.com. Follow
Perion on Twitter @perionnetwork
and Growmobile at @growmobile.
Forward Looking Statements
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words "will," "believe," "expect,"
"intend," "plan," "should" and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of companies and businesses
we acquired and may acquire in the future, risks entailed in integrating
the companies and businesses we acquire, including employee retention
and customer acceptance; the risk that such transactions will divert
management and other resources from the ongoing operations of the
business or otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and frequent
changes in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, unpredictable
sales cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties
may affect Perion and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission from
time to time, including its annual report on Form 20-F for the year
ended December 31, 2014 filed with the SEC on April 16, 2015. Perion
does not assume any obligation to update these forward-looking
statements.
Facebook® is a registered trademark of Facebook Inc.
TWITTER,
TWEET, RETWEET, and the Twitter Bird are trademarks of Twitter, Inc. or
its affiliates.
Source: Perion Network Ltd.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150930005086/en/
Copyright Business Wire 2015