Starbucks (NASDAQ: SBUX) is launching Mobile Order & Pay in the UK,
allowing customers to pre-order their favourite drinks and food in over
150 London stores and save time in the queue.
Rolling out from 1st of October, the new feature, available
exclusively within the Starbucks App, offers customers greater
convenience: the ability to customise their drink and food orders as
well as time savings of up to 10-15 minutes*.
Using the App allows customers to order ahead from the Starbucks menu.
Following confirmation, orders are immediately sent to the chosen local
Starbucks store where baristas begin preparing the order and an
approximate collection time is sent to the customer to pick up their
order directly from their barista – skipping the queue.
Users of the app are also rewarded with exclusive opportunities to earn
Stars with the My Starbucks Rewards loyalty programme.
The App has received a very positive response from customers in the
United States where it has been available since December 2014. According
to customer feedback, the App typically saves commuters and working
people 10-15 minutes in their day; parents with young children find it
easier to order ahead than stand in line, while speech and
hearing-impaired customers have hailed the App as a ‘game changer’ in
helping them to get their correct order, fast.
Ian Cranna, Vice President Marketing & Category EMEA said,
“We Brits are famous for queuing, but in an age of such sophisticated
technology ‘why wait?’. With more people leading busier lifestyles than
ever, saving minutes can really help, so we are excited to be bringing
Mobile Order and Pay to our London customers – the first to have this
feature outside of the US.
“We think the easy-to-use feature will meet our customers’ needs for
convenience and customisation at any time of the day.”
Mobile Order & Pay is initially available on iOS in 150 stores in London
for the first trial phase of the technology. The launch of the UK trial
follows a successful pilot in the US where Mobile Order and Pay
surpassed all expectations and has just extended to over 7,000 stores
nationwide as well as to the Android platform.
*Based on feedback from morning commuter customers in the United States.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.co.uk.
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