Partnership Fuels Mobile Commerce Though Conexxus Mobile Payment
Standards
Verifone Systems, Inc. (NYSE: PAY) and P97 Networks, Inc. today
announced that P97’s PetroZone® Mobile Commerce and Digital Marketing
Platform has been certified to integrate with Verifone’s cloud-based POS
and site management software solutions—providing gas stations and
convenience stores a combined, fully integrated solution for mobile
payment acceptance in-store and at the pump.
P97’s PetroZone solution provides merchants with a 360° mobile marketing
and commerce platform that supports mobile payments, digital offers and
customer rewards as well as integration with loyalty hosts. With P97’s
mobile payment processing application (MPPA), which is based on the
Conexxus Mobile standard, gas stations and convenience stores can
support “branded” mobile apps that enable consumers to take advantage of
loyalty programs, discounts, and frequent shopper reward programs. P97’s
mobile payment applications provide consumers with an easy and fast
onboarding process, including the registration of payment credentials
and loyalty cards through an isolated and secure channel connected to
their mobile wallet, also called a “token vault.” Integrating this
tokenized mobile commerce platform with Verifone’s solutions enables P97
to provide the highest level of security and PCI compliance.
“Through our partnership with P97, our RubyCi and Commander Site
Controller clients can automatically connect to P97’s PetroZone cloud
services,” said Dan Yienger, Senior Vice President and General Manager
of Petroleum for Verifone. “This means that our technology not only
streamlines payments and operations management, but also offers gas
stations and convenience stores a fast-track to introducing new mobile
payment and digital marketing experiences for their customers.”
The fastest site controller in the petro space, Commander Site
Controller is Verifone’s single site management software platform that
supports all petroleum and card brands, providing increased speed in
at-the-pump and in-store payment acceptance, fueling operations and back
office control. Its cloud-based software management system—Commander
Console—allows managers and owners to manage all aspects of their
business, including payment, in-store and forecourt operations. RubyCi
combines Commander Site Controller with Ruby2, Verifone’s latest POS
workstation featuring a touch-screen console and multicore processor for
fast, efficient order taking and payment processing—all through a
centralized device that increases counter space for each work station.
“The ability to implement our mobile commerce platform through
Verifone’s solutions is a testament to the value of Verifone’s open
API,” said Donald Frieden, President and CEO at P97 and Vice-Chair of
the Conexxus Mobile Working Group. “Now, gas stations and convenience
stores using Verifone’s solutions can leverage the P97 platform to
fast-track the introduction of new mobile payment and digital marketing
experiences for their customers.”
Conexxus addresses technology standards to improve business processes,
reduce costs and increase productivity for the convenience and fuel
retailing industry. At the intersection of the convenience store
industry and the payments industry, Conexxus provides a voice. Conexxus
leads the U.S. delegation for the International Mobile Payments
Specification (ISO 12812), which provides a general framework for mobile
payments and processes, including tokenization to protect sensitive data.
“P97’s certification with Verifone is a perfect example of Conexxus
members collaborating together to develop and deliver new mobile payment
innovation based on industry standards for their customers,” said Grey
Taylor, Executive Director of Conexxus. “Both of these companies have
embraced the value of industry standards and have worked closely with
Conexxus to ensure the Mobile Payments standard enables mobile commerce
solutions that are easy to deploy.”
About PetroZone
PetroZone®, created by P97 Networks, is a cloud based mobile commerce
platform which connects consumers with retail fueling merchants and
convenience stores across a broad partner ecosystem, including oil
company payment networks, merchants, consumer packaged goods companies,
automotive companies and banks. Consumers using their PetroZone enabled
mobile phones and “connected cars” have better mobile shopping
experiences, options for lower fuel prices and opt-in personalized
digital offers for in-store purchases. PetroZone ecosystem partners can
gain consumer loyalty through omni-channel marketing opportunities and
“connected-consumer” experiences when enabling mobile payments and
settlement, behavioral marketing and digital offers, and hosted-managed
point-of-sale solutions when connected to PetroZone’s open integration
framework.
About P97 Networks
P97 Networks provides secure cloud based mobile commerce and behavioral
marketing solutions for the convenience retail and fuels marketing
industry under the brand name PetroZone®. P97’s mCommerce solutions
enhance the ability of convenience store operators, marketers, and oil
companies to attract and retain customers by providing technology that
securely connects millions of individual mobile phones and connected
cars with identity and geo-location based software technology to create
truly unique connected-consumer experiences. P97’s software personalizes
the “find-buy-save” experience for every mobile consumer. For more
information visit www.p97.com
or follow us on Twitter @P97Networks.
About Verifone
Verifone is transforming everyday transactions into opportunities for
connected commerce. We’re connecting more than 26 million payment
devices to the cloud—merging the online and in-store shopping experience
and creating the next generation of digital engagement between merchants
and consumers. We are built on a 30-year history of uncompromised
security. Our people are known as trusted experts that work with our
clients and partners, helping to solve their most complex payments
challenges. We have clients and partners in more than 150 countries,
including the world’s best-known retail brands, financial institutions
and payment providers. www.verifone.com
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