Citi and NBC's TODAY Announce Multi-Year Sponsorship and Launch Citi Concert Series on TODAY

Citi and NBC’s TODAY announced this morning the Citi Concert Series on TODAY, to provide year-round opportunities for millions of Citi customers, TODAY viewers and fans to enjoy live performances by their favorite artists. This new multi-year sponsorship brings together Citi’s and TODAY’s decades of experience in live entertainment working with thousands of chart-topping artists.

Through the Citi Concert Series on TODAY, Citi and NBC News will create new ways for fans and Citi customers to experience live music, as well as custom created-content via digital and social platforms and on-site activations. Citi customers will also have opportunities for exclusive access and VIP experiences at Citibank’s Rockefeller Plaza branch, adjacent to the TODAY plaza.

“Citi and TODAY share an appreciation for the transcendent power of music to bring people together,” said Ralph Andretta, Head of US Branded Cards, Citi. “Citi’s sponsorship teams our experience delivering unrivalled entertainment access with TODAY’s national platform, essential to how millions of Americans start their day, to delight fans across the country and here in New York City, Citi’s home for more than two hundred years.”

The TODAY Concert Series is the first, and longest-running, on-air concert series on a national morning show. For more than two decades, TODAY’s live performances have been a favorite among viewers and have featured hundreds of performances from award-winning artists on the plaza and in the famed Studio 1A.

“The fan is at the heart of everything we do – it’s part of the TODAY Show DNA,” said Mike Rosen, News and Hispanic Advertising Sales, NBCUniversal. “With Citi, we are expanding how fans can interact with the amazing artists we bring to the stage. We are excited to partner with Citi to strengthen our iconic TODAY Concert Series franchise across all platforms and deepen the connection with our talent, performers and viewers in new ways.”

The Citi Concert Series on TODAY will launch on Monday, October 12^th with a performance from award-winning pop sensation Selena Gomez, who will debut new songs from her forthcoming album Revival. This fall, the Citi Concert Series on TODAY will also welcome: Carrie Underwood (Oct. 23); and 5 Seconds of Summer (Oct. 28).

Through Citi’s entertainment program, the bank provides credit and debit card customers with access to thousands of live entertainment events annually. In 2014, Citi offered access to more than 6,000 music events and worked with 1,400 artists on offers ranging from early ticket access to curated special events and VIP lounges.

Fans can view a list of upcoming performances on the Citi Concert Series on TODAY by visiting http://www.today.com/. More information about Citi’s entertainment access program can be found on www.citiprivatepass.com.

About Citi

Citi (NYSE:C), the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citi.com |Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn www.linkedin.com/company/citi

About NBC’s TODAY

NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.

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