EDUCAUSE Virtual Conference exposes new prospective members to the
association, elevates value of EDUCAUSE brand with webcasts
EDUCAUSE booth #1902 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted
global leader for video creation and management
solutions, today announced the company’s Mediasite Events team will
webcast the EDUCAUSE 2015 Annual Conference Oct. 27-30 in Indianapolis,
Ind.
EDUCAUSE is the premier gathering for higher education IT professionals,
exploring today’s toughest technology issues. EDUCAUSE started
delivering sessions on-demand via Mediasite in 2005. Four years later,
conference organizers created a live hybrid event, delivering both
online and face-to-face experiences simultaneously, a model that
continues to this day. From their desktops or mobile devices, hundreds
of distributed participants from campuses across the world will join
in-person attendees.
“With Mediasite, we capture our premium content, which enables us to
bring thought leadership to people who can’t travel to our conference in
Indianapolis due to time or budget restraints. It allows our remote
attendees to have conversations with team members at their institutions
about global topics being discussed at EDUCAUSE,” said Veronica Diaz,
director of online programs. “The online attendees can see the presenter
and the in-person audience, and that helps us bring the excitement of
the conference to the masses.”
This year, EDUCAUSE arranged its virtual conference into four themes, so
whether remote attendees gather as a team in one room and learn together
or log in individually, they’ll be able to hone in on areas most
beneficial to them.
The on-demand Mediasite videos are available to attendees for 90 days,
and institutions use the knowledge captured at the conference as
launching pads for further discussions throughout the year. EDUCAUSE
also uses Mediasite-recorded content on its website as a marketing tool
to promote future conferences and attract speakers.
“We’re honored to continue our more than decade-long partnership with
EDUCAUSE, a true model for creating a valuable content strategy from
their annual hybrid event. Our turnkey video streaming services help
deliver successful, memorable online experiences to attendees, and the
recorded content lives long after the last session, allowing EDUCAUSE to
continue to share the most talked-about topics in the industry,” said
Rob Lipps, Executive VP, Sonic Foundry. “Associations like EDUCAUSE are
realizing the value of going hybrid and using that knowledge captured to
attract future speakers and keep their members talking year round. We
look forward to helping it broaden its reach even more with this year’s
conference webcasts.”
About EDUCAUSE
EDUCAUSE is a non-profit association that helps higher education
optimize the impact of IT. EDUCAUSE members have access to initiatives,
events and programs that are designed to grow, change, strengthen and
redefine the IT profession and advance the use of technology in higher
education. Each year the EDUCAUSE Annual Conference brings together the
best thinking in higher education IT to explore the toughest issues
facing the community today. EDUCAUSE membership is comprised of more
than 68,000 individual participants including chief information
officers, IT directors, academic deans, university librarians, teaching
and learning professionals and faculty members.
To learn more about EDUCAUSE and membership, visit http://www.educause.edu.
About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO) is the trusted global leader for video
capture, management and webcasting solutions in education, business and
government. The patented Mediasite
Enterprise Video Platform transforms communications, training,
education and events for more than 3,000 customers in over 60 countries.
© 2015 Sonic Foundry, Inc. Product and service names mentioned herein
are the trademarks of Sonic Foundry, Inc. or their respective owners.
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