First-of-Its-Kind Feature Optimizes Banner Delivery to Buyer-Ready
Accounts and Reveals the Company Name Behind Every Impression and
Engagement
Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announced ClikIQTM, a revolutionary advancement in
account-based marketing (ABM) that enables advertisers to know exactly
who they’re reaching with every banner impression and to adjust delivery
to contacts that are most ready to buy from them.
The lack of audience intelligence – insight into who’s seeing the ad and
whether they’re qualified to buy -- has long plagued banner advertising.
In a recent survey, 42% of brand marketers said one of their top
priorities was “the ability to verify that online brand advertising was
actually delivered to the intended audience” (source: Vizu).
“We’re always looking for ways to improve the ROI of our brand
engagement investments,” said Dawn Colossi, Sr. Director of Global
Marketing at CommVault. “ClikIQ gave us insight into every account we’re
reaching and valuable feedback on how our message and creative
influenced companies on our short list.”
ClikIQ intelligence and delivery is powered by Deal Data™, TechTarget’s
proprietary IT purchase intent data derived from the real-time research
activity and buying signals of the millions of monthly buyers across
TechTarget’s network of over 140 owned and operated Web sites - research
that spans 5,000 granular IT topics. Unlike many platforms based on
un-sourced third-party data, Deal Data is 100% sourced from the direct,
validated purchase research of these buyers.
Every ClikIQ campaign uses Deal Data to create a short list of
buyer-ready accounts in the advertiser’s target technology segment.
ClikIQ then prioritizes and adjusts impression delivery throughout the
campaign to the accounts with the strongest buying signals. The result
is better banner ROI through better audience visibility, more efficient
targeting and more actionable feedback.
ClikIQ campaign reporting goes beyond traditional banner metrics to
include deep insight into: the number of impressions served to each
priority account; clicks and engagements by account; and account
click-through rate (CTR).
ClikIQ is now available for all ABM tactics within TechTarget’s Brand
Nurture portfolio. Advertisers may target buyer-ready accounts in over
300 highly targeted technology segments or supply their own named
account lists. For more information on ClikIQ, contact ClikIQ@techtarget.com.
About TechTarget
TechTarget
(NASDAQ: TTGT) is the Web’s leading destination for serious technology
buyers researching and making enterprise technology decisions. Our
extensive global network of online and social media, powered by
TechTarget’s Activity Intelligence™ platform, allows technology sales
and marketing teams to leverage real-time purchase intent data to more
intelligently engage technology buyers and prioritize follow-up based on
active projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide selection of
custom advertising, branding, lead generation and sales enablement
solutions, TechTarget delivers unparalleled reach and innovative
opportunities to drive technology sales and marketing success around the
world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
visit techtarget.com
and follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and ClikIQ, Deal Data and
Activity Intelligence are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
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