Will also participate in Alibaba Group’s 11.11 Global Shopping
Festival
Today Alibaba Group (NYSE: BABA) announced that Ocean Spray, a
renowned American agricultural cooperative of cranberry and grapefruit
farmers, has opened its first online flagship store in China on Alibaba
Group’s Tmall Global platform (oceanspray.tmall.hk).
Ocean Spray, one of the world’s leading producers of cranberry juices,
juice drinks and dried cranberries, will also participate in Alibaba
Group’s 11.11 Global Shopping Festival for the first time.
Formed in 1930, Ocean Spray is built on the foundation of taste, health
and heritage. For 85 years, it has brought consumers around the world
the highest-quality products from farm to table. Now, Ocean Spray is
leveraging the unparalleled scale and reach of Alibaba’s ecosystem to
share the cranberry’s unique taste and exceptional health benefits with
Chinese consumers as they demand high-quality food and health products
from overseas.
“Opening a flagship store on Tmall Global places us in the epicenter of
the largest consumer base in the world. We have been selling select
products through designated retail outlets on Tmall Global for a while
now, and we’ve seen strong demand from Chinese consumers. Working
directly with Alibaba will enable us to tell our brand story, introduce
the latest product innovations and connect directly with Alibaba’s
consumer base of 367 million annual buyers,” said Peter Wyman, president
of Ocean Spray International. “The consumer access and streamlined
digital ecommerce business opportunity Alibaba offers are unmatched. The
sky is the limit in China, and we are excited about what’s ahead,
beginning with our participation in 11.11.”
“Alibaba is the gateway to China for international brands and
businesses, and Ocean Spray’s arrival on the Tmall Global platform
underscores this position,” said Alvin Liu, general manager of Tmall
Global. “We are providing the prominent American brand Ocean Spray with
the ability to build brand awareness, directly engage a new audience and
meet the growing nutrition and health demands of the Chinese consumer.”
Alibaba Group’s Daniel Zhang, chief executive officer, and Michael
Evans, president, have publicly announced globalization
as a key priority for this year’s 11.11 Global Shopping Festival, as
well as for the company’s long-term growth strategy. Ocean Spray’s
timely entrance onto the Tmall Global platform is part of Alibaba’s
ongoing efforts in helping more high-quality international brands
and companies of all sizes tap into the massive Chinese consumer market.
Ocean Spray’s flagship store currently offers a wide variety of
products, including four flavors of its signature Craisins® Dried
Cranberries and Cranberry Classic™ Juice Drink.
For additional history and facts from last year’s festival, as well as
the latest news and updates on the 2015 11.11 Global Shopping Festival,
please visit Alizila.
For background on Alibaba’s business model, strategy, and products and
services, please visit Alibaba
Defined.
About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700
cranberry and grapefruit growers in the United States, Canada and Chile
who have helped preserve the family farming way of life for generations.
Formed in 1930, Ocean Spray is now the world’s leading producer of
cranberry juices, juice drinks and dried cranberries and is a leading
brand in the North American bottled juice category. The cooperative’s
cranberries are currently featured in more than a thousand
great-tasting, good-for-you products in over 100 countries worldwide.
With more than 2,200 employees and nearly 20 cranberry receiving and
processing facilities, Ocean Spray is committed to managing our business
in a way that respects our communities, employees and the environment.
In fiscal year 2014, Ocean Spray posted gross sales of over $2 billion.
For more information visit www.oceanspray.com
or www.oceanspray.coop.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The
company is the largest online and mobile commerce company in the world
in terms of gross merchandise volume. Founded in 1999, the company
provides the fundamental technology infrastructure and marketing reach
to help businesses leverage the power of the Internet to establish an
online presence and conduct commerce with hundreds of millions of
consumers and other businesses.
Alibaba Group’s major businesses include:
-
Taobao Marketplace (www.taobao.com),
China’s largest online shopping destination
-
Tmall.com (www.tmall.com),
China’s largest third-party platform for brands and retailers
-
Juhuasuan (www.juhuasuan.com),
China’s most popular online group buying marketplace
-
Alitrip (www.alitrip.com),
a leading online travel booking platform
-
AliExpress (www.aliexpress.com),
a global online marketplace for consumers to buy directly from China
-
Alibaba.com (www.alibaba.com),
China’s largest global online wholesale platform for small businesses
-
1688.com (www.1688.com),
a leading online wholesale marketplace in China
-
AliCloud (www.alicloud.com),
a provider of cloud computing services to businesses and entrepreneurs
View source version on businesswire.com: http://www.businesswire.com/news/home/20151022005518/en/
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