Proceeds from the collection to benefit ASPCA’s national programs and
services
West Elm, the Brooklyn-based home furnishings retailer, debuted its
limited-edition collection of kitchen textiles and handcrafted holiday
ornaments in partnership with popular Instagram pets in support of the
ASPCA® (American Society for the Prevention of Cruelty to
Animals®). The 10-piece collection features ornaments and tea
towels depicting beloved pets like “Manny the Frenchie” (@Manny_the_Frenchie),
“Hamilton the Hipster Cat” (@Hamilton_the_hipster_cat)
and buddies “Kokoro + Chibi” (@Emwng).
For every West Elm x ASPCA product purchased, West Elm will donate $1 to
support the ASPCA and its many programs and services dedicated to
helping pets in need. The collection ranges in price from $12 for an
ornament to $19 for a set of 2 tea towels and is available now at West
Elm stores in the U.S. and online at westelm.com.
“Our pets are a large part of making our houses feel like homes – they
are our family,” said Abigail Jacobs, vice president of brand marketing,
West Elm and proud owner to a rescue lab- boxer mix named Georgie (@georgie.jane).
“In partnership with our furry Insta-famous friends, we are proud to
offer a whimsical and meaningful collection that we hope raises
awareness and supports the ASPCA’s life-saving work for animals in need
this holiday season.”
In celebration of the West Elm x ASPCA collection, shoppers and
supporters are invited to stop by the nearly 60 select participating
West Elm stores nationwide on November 5 from 6 p.m. - 8 p.m. and take a
holiday photo with their furry friends and family members. For every
photo taken in-store and tagged using #westelmxaspca on November 5, West
Elm will donate one additional dollar to the ASPCA, up to $5,000.
Attendees will also receive a 20 percent promotional code for minted.com
to order their personalized holiday cards.
In addition, West Elm x ASPCA collection “PAW”tner Instagram pet
celebrities will make special appearances at their local West Elm stores
during the event on November 5 including:
-
@Emwng
with the duo “Kokoro + Chibi” in tow and @Manny_the_Frenchie,
who will sport his signature red framed glasses, will be at West Elm
in Lincoln Park, Chicago.
-
@Nala_Cat
the siamese and tabby mix cat will make her Hollywood cameo at West
Elm on Beverly Boulevard in Los Angeles.
-
@PS.NY,
the dapper dog, will show off his New York street style at West Elm
Chelsea.
To learn more about the West Elm x ASPCA collection visit blog.westelm.com.
For up-to-date information on in-store events, promotions or to RSVP to
attend on November 5, please visit westelm.com/stores and click on your
local store.
About West Elm
West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand opened its first store in 2003
in DUMBO, the neighborhood it still proudly calls home. Everything West
Elm does is designed to make an impact, from its commitment to Fair
Trade Certified, local and handcrafted products to its community-driven
in-store events and collaborations. Mixing clean lines, natural
materials and handcrafted collections from the US and around the world,
West Elm creates unique, affordable designs for modern living. The brand
operates 80 retail stores in the United States, Australia, Canada and
the UK, ships internationally to customers around the world and operates
stores in Mexico, the Middle East and Philippines through unaffiliated
franchisees. West
Elm is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube,
and is a member of the Williams-Sonoma, Inc. portfolio of brands.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of
Cruelty to Animals®) is the first animal welfare organization in North
America and serves as the nation’s leading voice for animals. More than
two million supporters strong, the ASPCA’s mission is to provide
effective means for the prevention of cruelty to animals throughout the
United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a
national leader in the areas of anti-cruelty, community outreach and
animal health services. For more information, please visit www.ASPCA.org,
and be sure to follow the ASPCA on Facebook,
Twitter,
and Instagram.
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