96 percent of users call new service “secure” way to pay online1
Visa, the global leader in payments, today announced the launch of Visa
Checkout in Brazil, the online checkout service that allows consumers to
make purchases quickly and easily from any device. The first merchant to
offer Visa Checkout is Futebolcard,
the Brazilian service which allows soccer fans to purchase tickets for
games in 12 different stadiums.
“In an increasingly digital world, people are spending more and more
time browsing, shopping and paying on their mobile devices. As screens
get smaller, it’s more important than ever that shoppers are able to
make fast, easy payments in just a few clicks. In the US, shoppers made
purchase more often when using Visa Checkout compared to customers using
other payment options,” says Percival Jatoba, vice president, products,
Visa do Brasil. “With this streamlined approach to payments, merchants
and financial institutions see higher conversion rates which ultimately
brings new customers and drives higher sales. We are excited to bring
these benefits to our clients and customers across Brazil.”
Visa
and FutebolCard are leveraging an existing partnership. Since 2007,
fans can choose Visa Passfirst at Futebolcard website, an innovative
service that enables fans to purchase stadium seats online with their
Visa cards, which then act as a digital ticket to the stadium. To enter,
fans just need to bring their Visa card and swipe it through dedicated
turnstiles.
Easier Way to Pay
For consumers and online retailers, Visa Checkout offers an easy and
secure way to pay online. Enrolling in Visa Checkout is intuitive and
simple, and shoppers can use any Visa debit or credit card or even other
branded cards to make purchases from a PC, mobile device or within a
mobile app. Once enrolled, shoppers simply provide their username and
password to complete the payment process -- without ever having to leave
the merchant’s website.
The online checkout experience continues to be a consumer pain point
with shopping cart abandonment rates as high as 68 percent, according to
research firm, eMarketer2. In many cases, consumers have to
click through multiple screens, filling out detailed information before
completing a purchase. The problem is even more pronounced as devices
become smaller with 86 percent of shoppers never completing their
purchases on mobile devices. A research made by eMarketer3
also revealed that sales conversion with smartphones users with an
express checkout service, such as Visa Checkout, jump to 65 percent.
According to comScore1, since August 2014, the
average transaction size was seven percent higher than non-Visa Checkout
orders in some segments. comScore also found that 96 percent of
consumers felt secure making a purchase with Visa Checkout, while 95
percent said the sign-up was quick and easy. All in all, 90 percent of
Visa Checkout users said they are likely to continue using the product.
Visa Checkout: more than six million customers enrolled globally
Since its launch less than a year ago, more than six million customers
have signed up for Visa Checkout accounts. A quarter million large and
small merchants and more than 330 financial institution partners now
offer Visa Checkout globally. These represent some of the biggest
retailers on the internet, including Staples, Rakuten, Neiman Marcus,
Gap, Pizza Hut, Orbitz, and Virgin America.
Visa Checkout is available in 16 countries around the world. These are:
Australia, Argentina, Brazil, Canada, Chile, China, Colombia, Hong Kong,
Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, United
Arab Emirates, and the United States.
Sources:
1: U.S. eCommerce Market Share, Q1 2014, comScore2
2: Shopping Cart Abandonment, February 2014, eMarketer
3: eCommerce & Mobile Growt, eMarketer, US Retail Ecommerce:
2014 Trends and Forecast
About Visa Inc.
Visa Inc. (NYSE: V) is a global payments technology company that
connects consumers, businesses, financial institutions, and governments
in more than 200 countries and territories to fast, secure and reliable
electronic payments. We operate one of the world’s most advanced
processing networks — VisaNet — that is capable of handling more than
56,000 transaction messages a second, with fraud protection for
consumers and assured payment for merchants. Visa is not a bank and does
not issue cards, extend credit or set rates and fees for consumers.
Visa’s innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products. For more information, visit
usa.visa.com/about-visa, visacorporate.tumblr.com and @VisaNews.
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