WILLIAMS-SONOMA ANNOUNCES 13 CITY EVENT SERIES WITH GIADA DE LAURENTIIS

Williams-Sonoma announces a thirteen city event series with Giada De Laurentiis to launch her new cookbook, Happy Cooking. The events, produced by Innovation Arts & Entertainment, begin on November 3 in Hartford, CT and conclude in San Diego, CA on November 17. Williams-Sonoma, as one of the official sellers, will offer a limited supply of signed books for sale at the events. De Laurentiis, joined by a moderator, will share inspiration from her new book and answer audience questions at these interactive engagements. Cities include Hartford, Stamford, Philadelphia, Washington, D.C., Boston, Coral Springs, Atlanta, Chicago, Dallas, Houston, Mesa, San Jose and San Diego.

Williams-Sonoma’s November and December catalogs will feature holiday-themed spreads with De Laurentiis sharing recipes and tips from Happy Cooking. “We’re so excited partner with Giada for the holidays. Her sense of warmth and family traditions are an inspiration to our brand,” says Janet Hayes, President, Williams-Sonoma. Additionally, De Laurentiis will provide special content to be featured on the brand’s social media channels and Taste, the Williams-Sonoma blog, throughout the holidays. Giada De Laurentiis is the Emmy Award-winning star of Food Network’s Everyday Italian, Giada at Home and Giada in Paradise, a judge on Food Network Star; contributing correspondent for NBC’s TODAY show, Editor in Chief of Giada Weekly, a digital magazine, and the author of seven New York Times bestselling books. Her newest cookbook, Happy Cooking, is one of the most highly anticipated cookbooks of the year.

Customers can purchase unsigned books which are currently available online or at stores. All Williams-Sonoma retail locations will feature a dedicated Happy Cooking display along with “Giada’s Picks,” a selection of her favorite cookware, tools and other products. Additionally, all stores will host a Happy Cooking Cookbook Club event on Wednesday, November 11 at 6pm, including a culinary demo of Thanksgiving-style recipes from the book. For more information, details about the events, and how to purchase the book visit www.giadaontour.com.

About Williams-Sonoma

Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bake ware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store has a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S. and Australia, offer hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories.

About IAE

Innovation Arts & Entertainment (IAE) is a boutique producer of unique live entertainment experiences featuring intelligent, articulate, and engaging artists and authors. All told, IAE brings the Best of Touring Broadway entertainment to 18 cities across North America and services over 20,000 season ticket holders throughout that network. IAE is also proud to have recently produced the United States book tour for Former Secretary of State Hillary Rodham Clinton, Anthony Bourdain’s 2015 Close to the Bone Tour, as well as the 2015 US theater tour of renowned astrophysicist and host of TV’s Cosmos, Neil deGrasse Tyson. Current and past tours feature Giada De Laurentiis, David Sedaris, Anthony Bourdain, and Neil deGrasse Tyson to audiences across North America in 2015 & 2016. Based in Chicago, IAE offers audiences across the US, Canada, and Puerto Rico the most exciting, critically successful live entertainment options. From touring Broadway shows, speakers, concerts, comedians, and lecture, IAE sets the bar for quality, popular events and delivering ticket buyers to our theater and arena partners everywhere.

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