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BURGER KING® Restaurants Introduce New Buffalo Chicken Fries...a Better Way to Buffalo

T.QSR

Take the Mess Out of Buffalo with New Sauceless Buffalo Chicken Fries

BURGER KING® restaurants are introducing new Buffalo Chicken Fries for a limited time at participating restaurants. Buffalo Chicken Fries are dusted in buffalo-style spices that have the familiar flavor of classic wings without leaving messy, saucy hands behind. The flavored breading combined with the fry shape of Buffalo Chicken Fries allows for better dipping and handling than conventional Buffalo wings.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151029005205/en/

BURGER KING® Restaurants Introduce New Buffalo Chicken Fries (Photo: Business Wire)

BURGER KING® Restaurants Introduce New Buffalo Chicken Fries (Photo: Business Wire)

“We knew there had to be a better way to Buffalo so we took the same flavors found in traditional messy wings and innovated on it the BK way to create Buffalo Chicken Fries,” said Eric Hirschhorn, Chief Marketing Officer for the BURGER KING® Brand in North America. “It sets your fingers free from mess while allowing for better dipping and easier handling.”

Buffalo Chicken Fries begin with boneless white meat chicken that is first coated with the traditional Buffalo flavors of peppers, vinegar and butter in a breading and are then cooked to crispy perfection.

BURGER KING® restaurants brought back Chicken Fries as a permanent menu item in March 2015 after fanatical requests. Recently introduced Fiery Chicken Fries debuted for a limited time in August 2015.

Buffalo Chicken Fries, available now for a limited time at participating restaurants while supplies last, have a recommended price of $2.89 with nine pieces per order. BK® dipping sauces available include Chicken Fries Sauce, BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour. Chicken Fries will continue to remain a permanent menu item during and after the limited time offer ends.

About the BURGER KING® Brand

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com



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