Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced
the launch of SearchConvergedIT.com™,
a new website designed as an independent community that provides tips,
case studies and neutral guidance on how to build and optimize a
strategy around converged systems.
SearchConvergedIT.com
is dedicated to this change dynamic and will allow TechTarget to take a
leadership position in the coverage of this emerging market. The new
site will offer a unique perspective in the market with editorially
independent news, analysis and advice for business executives as well as
users. The converged/hyperconverged market is growing rapidly, with
dozens of vendors offering a variety of products and many IT pros
evaluating their offerings when preparing for both server and storage
technology refreshes and new application deployments.
"CxOs, IT architects and IT planners are reevaluating their data center
infrastructures with an eye toward creating more responsive and
consolidated computing environments," said Rich Castagna, Vice President
of Editorial, TechTarget. "Converged and hyperconverged systems directly
address concerns such as integration and configuration, rapid
application deployment and easier management—all key elements for
restructuring data centers to meet current and emerging needs."
TechTarget has covered converged infrastructure extensively across its
network over the last year and the growth in page views in this area has
been significant. The goal of the new portal site is to elevate this
continuing coverage and curate a better content experience for readers,
and provide marketers a centralized community to advertise their
converged solutions.
“While convergence/hyperconvergence is considered an emerging trend,
we’ve been investing in content and audience development on this topic
for over a year across the TechTarget network. The expertise and thought
leadership that we have established among infrastructure buyers will
only strengthen with the launch of SearchConvergedIT.com,”
said Jillian Coffin, Vice President of DataCenter and Storage Media,
TechTarget. “Furthermore, the new site will enable customers to align
with the most in-depth content on the topic matter and provide them with
project identification, demand generation, and brand messaging vehicles
throughout the buy cycle.”
From legacy hardware vendors beginning to articulate their strategies in
this market to startups emerging around hyperconvergence, SearchConvergedIT.com
will be an essential outlet for these technology vendors to engage with
their core customers and prospects.
SearchConvergedIT.com
joins TechTarget’s portfolio of websites specializing in storage and
data center technologies including: SearchDataCenter.comTM,
SearchVirtualStorage.comTM,
SearchStorage.comTM,
SearchCloudComputing.com
TM, and SearchServerVirtualization.comTM.
About TechTarget
TechTarget
(NASDAQ: TTGT) is the Web’s leading destination for serious technology
buyers researching and making enterprise technology decisions. Our
extensive global network of online and social media, powered by
TechTarget’s Activity Intelligence™ platform, allows technology sales
and marketing teams to leverage real-time purchase intent data to more
intelligently engage technology buyers and prioritize follow-up based on
active projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide selection of
custom advertising, branding, lead generation and sales enablement
solutions, TechTarget delivers unparalleled reach and innovative
opportunities to drive technology sales and marketing success around the
world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
visit techtarget.com
and follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence,
SearchCovergedIT, SearchDataCenter, SearchVirtualStorage, SearchStorage,
SearchCloudComputing and SearchServerVirtualization are trademarks of
TechTarget. All other trademarks are the property of their respective
owners.
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