Marketing and E-commerce Expertise to Drive Go-to-Market Strategies
The Board of Directors of Charles & Colvard, Ltd. (Nasdaq:CTHR), the
original and leading worldwide source of moissanite, selected board
member Suzanne Miglucci to be the next President and Chief Executive
Officer. This follows H. Marvin Beasley’s decision to retire from his
current roles of President, Chief Executive Officer and Director,
effective December 1, 2015.
“Retail is undergoing a monumental transformation,” said Neal Goldman,
Executive Chairman of the Board of Directors of Charles & Colvard. “For
brand manufacturers like Charles & Colvard to compete successfully, we
believe we need to embrace omni-channel marketing and distribution
strategies designed to increase consumer awareness and acceptance of
Charles & Colvard moissanite. Ms. Miglucci brings these talents along
with deep branding expertise to us in her new role as President and
Chief Executive Officer of our Company.”
Mr. Goldman continued, “As corporations strive to optimize the customer
experience and gain market share in an increasingly complex digital
marketing space, it is no surprise they are turning to their marketing
bench to lead the charge. With our decision to appoint Ms. Miglucci,
Charles & Colvard joins the ranks of other brand name market-leading
companies which have also recently appointed marketing executives to
their helms. We believe Suzanne, as our new President and Chief
Executive Officer, will advance the Company to its next levels of
success.”
In June 2012, Ms. Miglucci stepped into the Chief Marketing Officer role
at ChannelAdvisor Corporation, an e-commerce software and services
solution provider, where she played a pivotal role in the company’s
Initial Public Offering and substantial growth. Prior to joining
ChannelAdvisor, she served as Senior Director, Global Procurement
Solution Marketing, at SAP, a market leader in enterprise application
software. Ms. Miglucci has also held executive marketing positions at
SciQuest, Inc., MicroMass Communications and Arsenal Digital Solutions.
She has served as a Director of Charles & Colvard since August 2015.
“Charles & Colvard’s stunning gemstones offer a unique value proposition
for today’s socially conscious consumer,” said Ms. Miglucci. “I look
forward to expanding the Company’s footprint through traditional and
online channels, and to extending the Charles & Colvard brand to a
global audience. Mr. Beasley has created a strong foundation from which
we will grow, and we thank him for his many years of service.”
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., based in the Research Triangle Park area of
North Carolina, is the world’s only source of Forever Classic™, Forever
Brilliant®, and Forever One™ moissanite gemstones, which
surpass the fire and brilliance of diamonds. Moissanite is unique,
available in three color grades (colorless, near-colorless, and faint
color), and created from silicon carbide (SiC) crystals for fine
jewelry. Charles & Colvard Created Moissanite® is sold
with a Certificate of Authenticity and Limited Lifetime Warranty to
wholesale distributors, manufacturers, retailers, TV shopping networks,
and designers as loose stones or set in a wide variety of quality metal
setting options. Charles & Colvard, Ltd. also sells direct to consumers
through its wholly owned operating subsidiaries Moissanite.com, LLC and
Charles & Colvard Direct, LLC, d.b.a. Lulu Avenue®.
Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global
Select Market under the symbol “CTHR.” For more information, please
visit www.charlesandcolvard.com.
Forward-Looking Statement
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended.
Statements expressing expectations regarding our future and projections
relating to products, sales, revenues, and earnings are typical of such
statements and are made under the Private Securities Litigation Reform
Act of 1995. These forward-looking statements include, but are not
limited to, statements about our plans, objectives, representations, and
contentions and are not historical facts and typically are identified by
use of terms such as “may,” “will,” “should,” “could,” “expect,” “plan,”
“anticipate,” “believe,” “estimate,” “predict,” “continue,” and similar
words, although some forward-looking statements are expressed
differently.
All forward-looking statements are subject to the risks and
uncertainties inherent in predicting the future. You should be aware
that although the forward-looking statements included herein represent
management’s current judgment and expectations, our actual results may
differ materially from those projected, stated, or implied in these
forward-looking statements as a result of many factors including, but
not limited to, our dependence on consumer acceptance and growth of
sales of our products resulting from our strategic initiatives;
dependence on a limited number of customers; the impact of the execution
of our business plans on our liquidity; our ability to fulfill orders on
a timely basis; the financial condition of our major customers and their
willingness and ability to market our products; dependence on Cree, Inc.
as the sole supplier of the raw material; our ability to successfully
manage the transition of our President and Chief Executive Officer; our
current wholesale customers’ potential perception of us as a competitor
in the finished jewelry business; intense competition in the worldwide
jewelry industry; our ability to maintain quality control; general
economic and market conditions, including the current economic
environment; risks of conducting business in foreign countries; the
pricing of precious metals, which is beyond our control; the potential
impact of seasonality on our business; our ability to protect our
intellectual property; the risk of a failure of our information
technology infrastructure to protect confidential information and
prevent security breaches; possible adverse effects of governmental
regulation and oversight; and the failure to evaluate and integrate
strategic opportunities, in addition to the other risks and
uncertainties described in our filings with the Securities and Exchange
Commission, or the SEC, including our Annual Report on Form 10-K for the
fiscal year ended December 31, 2014 and subsequent reports filed with
the SEC. Forward-looking statements speak only as of the date they are
made. We undertake no obligation to update or revise such statements to
reflect new circumstances or unanticipated events as they occur except
as required by the federal securities laws, and you are urged to review
and consider disclosures that we make in the reports that we file with
the SEC that discuss other factors relevant to our business.
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