GREENVILLE, SC--(Marketwired - November 23, 2015) - Full-service marketing agency Erwin Penland today announced Joe Saracino is to succeed Founder Joe Erwin as President of the agency. He will shift from his Chief Client Officer duties into this new role January 1, 2016.
Since joining the agency as Chief Marketing Officer in 2011, Saracino has played an integral role in helping to reshape the organization through targeted new business development and enhance client service offerings. He has worked hand-in-hand with an exceptional senior executive team including agency veteran Chief Operating Officer Allen Bosworth, Chief Creative Officer Con Williamson and Chief Planning Officer Jessica Navas. Both Williamson and Navas joined the agency in 2013 and 2014, respectively, as part of a four-year plan to accelerate Erwin Penland growth. During that time the agency has secured multiple new business wins including L.L. Bean, The UPS Store, Disney XD, and, most recently, Califia Farms.
"This succession plan has been rolling out over several years and I believe this final move will bring a fresh, new perspective to Erwin Penland leadership and their clients," said Karen Kaplan, Chairman and CEO of Hill Holliday, Erwin Penland's parent company. "I have tremendous confidence that Joe and the team will move our joint vision for Erwin Penland forward successfully."
Erwin Penland has strategically restructured the agency with a focus on innovation, speed and collaboration, allowing it to deliver award-winning, results-driven integrated campaigns for clients such as Denny's, Verizon, CIT Bank, and others.
"Being named Erwin Penland's new President is an honor," Saracino said. "The agency is poised for growth and I'm excited to have the chance to lead an amazing and talented group of people at EP. In an industry that's constantly evolving, it makes sense for us to do the same. We have been and will continue to be focused on driving our offerings in the creative, digital, content and experiential spaces as we provide the toolbox our clients need to succeed."
About Erwin Penland
Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence, working for clients including Denny's, Verizon, Califia Farms, The UPS Store and L.L.Bean. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age. The firm is a member of The Interpublic Group of Companies (NYSE: IPG).