New services platform and Online Presence Builder personalizes user
experience, enhancing cross-sell opportunities for service providers
Hostopia®, a Deluxe Corporation company, and a leading provider of
private label web services and business communication tools, recently
launched its newly developed services platform and website design tool:
Online Presence Builder. The platform and builder have been revamped
with wholesale partners in mind, complete with a full suite of tools
designed to assist with strategic sales, marketing and customer
engagement.
The new platform is a full online services solution for the small
business end customer. The platform integrates the suite of Deluxe’s
small business marketing services, including business email, ecommerce,
email marketing, professional logo and website design, online marketing
services and more, in one seamless experience.
“We designed our new platform from the ground up to address recurring
challenges we’re seeing with our wholesale partners,” said Peter
Kostandenou, president of Hostopia. “Our partners are faced with sales
channel limitations, and marketing budget and resource constraints. By
introducing automated activation and upsell/cross-sell touch points, our
partners may increase their average revenue per unit (ARPU) and
retention rates without added investment.”
Nearly all of the platform’s services are built and operated by Hostopia
which enables it to collect data that informs a “Right-Time Engagement”
function, helping activate and engage users and positioning premium
features and services through a continuous personalized journey. With
the full suite of Deluxe’s services integrated within the platform, the
platform represents powerful cross-sell capabilities for wholesale
partners.
“Hostopia’s relaunched platform is focused on specific end-user business
outcomes. This is a step forward for the wholesale partner and the
end-user because it has been designed to not only build quality
websites, but also to derive business benefits from those websites,”
said Liam Eagles of 451 Research. “What this new service puts in the
hands of partners in terms of go-to-market strategy is a strong
differentiator.”
To learn more, visit www.hostopia.com.
About Hostopia
Hostopia is a leading provider of private
label web services and business communication tools that allow service
providers to differentiate their core product offerings, drive
incremental revenue and build customer retention. Service providers are
able to resell services under their own brands, in turn allowing small
businesses to establish a web presence, generate leads and increase
their online sales. Hostopia is a subsidiary of Deluxe (NYSE: DLX). For
more information, visit www.hostopia.com.
About Deluxe
Deluxe Corp. is a growth engine for small
businesses and financial institutions. Nearly 4.6 million small business
customers access Deluxe's wide range of products and services, including
customized checks and forms, as well as website development and hosting,
email marketing, social media, search engine optimization and logo
design. For our approximately 5,600 financial institution customers,
Deluxe offers industry-leading programs in checks, customer acquisition,
fraud prevention and profitability. Deluxe is also a leading provider of
checks and accessories sold directly to consumers. For more information,
visit us at www.deluxe.com,
www.facebook.com/deluxecorp
or www.twitter.com/deluxecorp.
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