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Citi Retail Services Wins Global Award for Most Innovative Application of Technology

V.ZZE.H | December 10, 2015

Digital Evolution Program Recognized with 2015 bba/ifs Financial Innovation Award

Citi Retail Services, one of North America’s largest and most experienced retail credit solutions providers, is a winner in this year’s global bba/ifs Financial Innovation Awards for its Digital Evolution program. The program transformed the Citi unit’s digital marketing capabilities, empowering its retailer clients to personalize credit marketing throughout the digital shopping journey, better service customers and increase sales.

“Our team created what we believe is the most advanced and flexible mass customization framework in the private label credit card market,” said Molly McCombe, Managing Director and Chief Marketing Officer for Citi Retail Services. “It seamlessly integrates card servicing and retail functionality, and improves customer service, and those are just some of the benefits for both retailers and customers. The entire team shares this recognition, and it’s inspiring our continued innovation in the areas that are most important to our retail partners.”

“All of the entries to these Awards demonstrate the quality of innovation that is hugely important to the future of our industry,” said Alex Fraser, Principal at ifs University College. “Our congratulations go to Citi Retail Services, all of our winners, highly-commended nominations and indeed to every project showcased. It is through projects like the Digital Evolution program and the creativity that has made them possible that will enable financial institutions to meet the expectations of emerging generations of consumers.”

Award winners were announced at a gala awards dinner in London on December 3^rd to hundreds of leaders working in the banking and financial services industry. The bba/ifs Financial Innovation Awards, now in their 18^th year, attracted hundreds of entries from across the world. Organized by UK banking association BBA and ifs University College, the awards recognize the world’s leading projects and initiatives that demonstrate leadership, vision and innovation in the banking and financial services industry. The full list of winners is available at http://fia.ifslearning.ac.uk/winners-2015/winners-2015.

Citi Retail Services delivers consumer and commercial credit card products, both private label and co-brand, to retailers and their clients across North America. Backed by the global power of Citi, the business serves nearly 90 million accounts for a number of iconic brands, including Best Buy, ExxonMobil, Macy's, Sears, Shell and The Home Depot. Citi Retail Services offers cutting-edge digital options, multi-channel retailing expertise and industry-leading data analytics capabilities that help retailers from a broad range of industries grow their businesses.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

About ifs University College

ifs University College is the university college for financial education. London-based, it is a registered charity incorporated by Royal Charter that exists to ensure a flow of talented individuals into the financial services industry and related sectors. Its qualifications enable individuals to reach their full professional potential and encourage appropriate and ethical practice. It also works to enhance the financial wellbeing of future generations through its unique personal finance qualifications and wider financial capability initiatives.

Note: Please ensure ifs University College appears in full in all editorial to avoid confusion with the Institute for Fiscal Studies (often referred to as the “IFS”) with whom we have no association.

About the BBA

The BBA is the leading trade association for the UK banking sector with 200 member banks headquartered in over 50 countries with operations in 180 jurisdictions worldwide. Eighty per cent of global systemically important banks are members of the BBA. As the representative of the world's largest international banking cluster the BBA is the voice of UK banking.

We have the largest and most comprehensive policy resources for banks in the UK and represent our members domestically, in Europe and on the global stage. Our network also includes over 80 of the world's leading financial and professional services organisations. Our members manage more than £7 trillion in UK banking assets, employ nearly half a million individuals nationally, contribute over £60 billion to the UK economy each year and lend over £150 billion to UK businesses.