WWE (NYSE:WWE) and NBCUniversal today announced that Coca-Cola will be
the presenting partner of the 13th annual WWE Tribute to
the Troops event, which will air as a two-hour special on Wednesday,
December 23 from 8-10 pm ET on USA Network.
The partnership with Coca-Cola is a new collaboration between WWE and
NBCUniversal and will include brand integration throughout the WWE
Tribute to the Troops broadcast on USA Network. The partnership also
provides one deserving military family with a VIP experience at Tribute
to the Troops, including ringside seats to the event, and the
opportunity to meet WWE Superstars and Divas. Coca-Cola commercial spots
will air during the USA broadcast and on WWE Network, and WWE will
develop behind-the-scenes content with WWE Superstars and Divas for its
global digital and social media platforms.
“We are excited to partner with Coca-Cola, an iconic, blue-chip brand
that is dedicated to giving back to our nation’s heroes,” said Michelle
Wilson, WWE Chief Revenue & Marketing Officer. “Supporting our
servicemen and women is a key part of Coca-Cola’s DNA and we are proud
to highlight their important efforts during our annual Tribute to the
Troops event.”
“We are thrilled to share in this special event with WWE and Coca-Cola,”
said Dan Lovinger, Executive Vice President, Advertising Sales,
NBCUniversal. “WWE is known for family-friendly programming and they go
above and beyond in their support of veterans and the military. Tribute
to the Troops is such a unique opportunity to showcase that passion
and we're proud to partner with them.”
Tribute to the Troops has become a holiday tradition and is
considered TV’s most patriotic and heartwarming show of the year. In the
tradition of Bob Hope, WWE brings together the best of sports
entertainment and pop culture with celebrity appearances and
performances from music’s most popular acts – performed for our
servicemen and women, to honor their commitment and dedication to our
country.
The two-hour special will chronicle WWE’s visit to Florida’s
Jacksonville Veterans Memorial Arena for military personnel and their
families stationed at the Jacksonville Naval Air Station, Naval Station
Mayport and Kings Bay Naval Submarine Base. While in town, WWE
Superstars and Divas spent the day giving back to those who serve and
their families with visits to each base. The special will also include a
musical performance by Grammy Award-winning rock band Train, a comedic
act by Howie Mandel as well as messages of encouragement and thanks from
various celebrities such as Neil Patrick Harris, Christina
Aguilera, Adam Levine, Michael Buble, Eva Longoria, Ne-Yo, Mark Wahlberg
and Will Ferrell, among others.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment
companies in the development, production, and marketing of
entertainment, news, and information to a global audience. NBCUniversal
owns and operates a valuable portfolio of news and entertainment
television networks, a premier motion picture company, significant
television production operations, a leading television stations group,
world-renowned theme parks, and a suite of leading Internet-based
businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 25 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 175 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 20 billion-dollar
brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.cocacolacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, trademarks, logos and copyrights are the
exclusive property of WWE and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities
Litigation Reform Act of 1995, which are subject to various risks and
uncertainties. These risks and uncertainties include, without
limitation, risks relating to: WWE Network; major distribution
agreements; our need to continue to develop creative and entertaining
programs and events; the possibility of a decline in the popularity of
our brand of sports entertainment; the continued importance of key
performers and the services of Vincent K. McMahon; possible adverse
changes in the regulatory atmosphere and related private sector
initiatives; the highly competitive, rapidly changing and increasingly
fragmented nature of the markets in which we operate and greater
financial resources or marketplace presence of many of our competitors;
uncertainties associated with international markets; our difficulty or
inability to promote and conduct our live events and/or other businesses
if we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and the
risks of our infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms and
geographical areas; potential substantial liability in the event of
accidents or injuries occurring during our physically demanding events
including, without limitation, claims relating to CTE; large public
events as well as travel to and from such events; our feature film
business; our expansion into new or complementary businesses and/or
strategic investments; our computer systems and online operations; a
possible decline in general economic conditions and disruption in
financial markets; our accounts receivable; our revolving credit
facility; litigation; our potential failure to meet market expectations
for our financial performance, which could adversely affect our stock;
Vincent K. McMahon exercises control over our affairs, and his interests
may conflict with the holders of our Class A common stock; a substantial
number of shares are eligible for sale by the McMahons and the sale, or
the perception of possible sales, of those shares could lower our stock
price; and the relatively small public “float” of our Class A common
stock. In addition, our dividend is dependent on a number of factors,
including, among other things, our liquidity and historical and
projected cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made and are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance should not be placed on
these statements. For more information about risks and uncertainties
associated with the Company’s business, please refer to the
“Management’s Discussion and Analysis of Financial Condition and Results
of Operations” and “Risk Factors” sections of the Company’s SEC filings,
including, but not limited to, our annual report on Form 10-K and
quarterly reports on Form 10-Q.
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