Platten surprised soldiers, delivered Cracker Barrel gifts, and
performed her two latest chart-topping singles
On Monday, Dec. 14, multi-platinum selling recording artist Rachel
Platten visited MacDill Air Force Base in Tampa, Florida to surprise
airmen and the families of deployed servicemen and women as part of her
upcoming “Wildfire” album launch on Jan. 1 with the Cracker Barrel Old
Country Store Spotlight Music™ program.
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Rachel Platten visits with the airmen of MacDill Air Force Base in support of her new album "Wildfire" which is set to launch with Cracker Barrel Old Country Stores on Jan. 1. (Photo: Business Wire)
The “Fight Song” singer began her base visit at General Clarence Tinker
Elementary School, where she surprised children of deployed active
military parents with toys from Cracker Barrel® for an early holiday
celebration. She also received a demonstration from the Military Working
Dogs (MWD) unit.
“It’s been a very special and powerful experience spending time with
these families who really embody such positive ideals and are always
lifting each other up. These servicemen and women work so hard for all
of us, and I’m so humbled to be here giving back with Cracker Barrel in
a small way with my music,” said Platten.
At the base’s medical clinic, Platten performed her two hit singles,
“Fight Song” and “Stand By You,” from her upcoming third studio album
“Wildfire,” which releases on Jan. 1. She ended her visit by
spending time meeting the airmen and their families, where she brought
holiday cheer by surprising them with Cracker Barrel Old Country Store®
gift cards.
“We are honored to have partnered with Rachel to surprise these soldiers
and their families and extend a little of our Cracker Barrel hospitality
by providing some toys from our retail store,” said Senior Marketing
Manager Julie Ulmer. “Cracker Barrel has a rich history of supporting
organizations that lift up our servicemen, servicewomen and veterans.
It’s fitting that this surprise visit was designed to provide a fun
environment for soldiers and their families at the base in order to
connect and strengthen their family bonds because for the past 46 years
Cracker Barrel has been proudly connecting families around the dinner
table.”
Following the highly acclaimed success of the self-titled “Pentatonix”
album, which scored the number one spot on the Billboard 200 chart with
help from incremental sales at Cracker Barrel, Platten will be the
second artist to release her album as part of the Cracker Barrel Old
Country Store Spotlight Music program this January.
About Rachel Platten
Born and raised in Boston, Rachel Platten has been an independent
musician for the better part of the last decade, fighting for her big
break in music. This past year, the singer/songwriter’s “Fight Song”
would be just the break she hoped for, becoming the life-changing
inspirational hit of 2015, topping charts around the world and selling
more than 3 million downloads in the U.S. alone. The fire that “Fight
Song” ignited has connected not only with music fans but also Columbia
Records. With her anthemic new single “Stand By You” climbing the
charts, Rachel kicks off the new year with the release of her major
label debut album “Wildfire,” available everywhere January 1.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. provides a friendly
home-away-from-home in its old country stores and restaurants. Guests
are cared for like family while relaxing and enjoying real home-style
food and shopping that’s surprisingly unique, genuinely fun and
reminiscent of America’s country heritage…all at a fair price. Cracker
Barrel Old Country Store, Inc. (NASDAQ: CBRL) was established in 1969 in
Lebanon, Tenn. and operates 635 company-owned locations in 42 states.
Nation’s Restaurant News’ 2015 Consumer Picks survey named Cracker
Barrel Old Country Store® the winner in two Family-Dining Restaurants
categories – Menu Variety and Atmosphere. For more information about the
company, visit crackerbarrel.com.
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