In 2015, Jordan Spieth became the face of professional golf by winning
The Masters and The U.S. Open Championship, claiming the PGA TOUR’s 2015
FedEx Cup with his win at the Tour Championship by Coca-Cola, and
finishing the season at No. 1 in the Official World Golf Ranking.
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Jordan Spieth and Coca-Cola (Photo: Business Wire)
Fresh off of his impressive win at the 2016 Hyundai Tournament of
Champions in Kapalua, Hawaii, Coca-Cola® today announced that Spieth
will become an ambassador for the brand’s sports marketing campaigns and
beyond. The new multi-year partnership will feature Spieth in television
advertising, digital and social media, point-of-sale, out-of-home,
experiential marketing, packaging and more. Golf fans can expect to see
Spieth promote the company’s Dasani brand as well.
“Coca-Cola has always been associated with iconic sporting events and
some of the world’s greatest athletes, so this is an incredibly cool
opportunity for me,” Spieth said. “As a brand ambassador, I look forward
to growing awareness for the sport of golf globally and engaging with
fans in exciting new ways.”
Spieth will be featured in a steady stream of initiatives throughout the
PGA Tour season. As an Olympic hopeful, he also will become a member of
Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to
the Rio 2016 Olympic Games, as golf returns to Olympic competition for
the first time since 1904.
“There is no question Jordan is a generational talent, even as his
professional career is just getting started,” said Stuart Kronauge,
senior vice president, Brand Marketing, Coca-Cola North America. “As a
company, what we admire most about Jordan is the way he has embraced
being a role model. His actions, values and character both on and off
the course make him an ideal Coca-Cola brand ambassador.”
Coca-Cola’s partnership with Spieth marks the latest chapter in The
Coca-Cola Company’s rich history with golf, which dates back to Bobby
Jones — co-founder of The Masters and regarded by many as one of the
greatest players of all time. Jones appeared in a Coca-Cola advertising
campaign in 1947 honoring the great champions of sport and he became a
Coca-Cola bottler shortly thereafter. Spieth won the 2015 TOUR
Championship by Coca-Cola at East Lake Golf Club in Atlanta — Jones’
home course, where he is said to have played his first and last rounds
of golf.
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for more information on Coca-Cola’s partnership with Jordan Spieth,
including a video QA.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 20 billion-dollar
brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®,
POWERADE®, Minute Maid®, Simply®, Georgia® and Del Valle®. Globally, we
are the No. 1 provider of sparkling beverages, ready-to-drink coffees,
and juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Jordan Spieth
Jordan Spieth is an American professional golfer who turned professional
at the age of 19 and has quickly risen to top of the Official World Golf
Rankings. A two-time Major winner and the defending Fedex Cup Champion,
his 2015 season was arguably one of the most historic golf seasons ever
played, having shattered records with his first major victory at the 2015
Masters Tournament as the second youngest player to earn a green
jacket. He followed with another extraordinary major victory at The
U.S. Open Championship at Chambers Bay, becoming the youngest golfer
to ever hold the first two legs of golf’s majors at just 21 years old.
Jordan finished the season number one in the Official World Golf
Rankings and was unanimously named 2015
Player of the Year. In 2014, Jordan established the Jordan Spieth
Family Foundation to raise awareness and lend support for his three
pillars of philanthropic interest: special needs youth, junior golf and
military families.
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