CBL & Associates Properties (NYSE: CBL), Inc. announced plans to add
home retailer West Elm at Friendly Center in Greensboro, NC, as part of
a new 12,709-square-foot self-development project. West Elm will occupy
approximately 9,000 square feet of the total expansion, which also
includes Pieology Pizzeria and an additional soon-to-be-named retailer.
“We are excited to announce the expansion of Friendly Center and the
addition of West Elm,” said Stephen Lebovitz, president and chief
executive officer, CBL & Associates Properties, Inc. “West Elm will not
only enhance the center by delivering a great retail name, but also
demonstrates our commitment to investing in the property’s continued
growth.”
West Elm’s location at Friendly Center will be the first in the CBL
portfolio, joining other top Friendly Center exclusive names such as
lululemon, Anthropologie and Altar’d State. The addition of West Elm
underscores CBL’s commitment to bringing high-end, new-to-market
retailers to centers. To support this initiative, CBL has appointed
Laura Farren to the newly created position of National Director -
Premier Accounts. In this role, Farren cultivates new partnerships with
leading retailers to ensure that CBL’s portfolio continues to deliver
the best in today’s retail to our customers.
The new development is located between Anthropologie and Whole Foods,
facing West Friendly Avenue. Construction on the space is currently
underway, and both West Elm and Pieology plan to open in fall 2016.
About West Elm
West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand opened its first store in 2003
in DUMBO, the neighborhood it still proudly calls home. Everything West
Elm does is designed to make an impact, from its commitment to Fair
Trade Certified, local and handcrafted products to its community-driven
in-store events and collaborations. Mixing clean lines, natural
materials and handcrafted collections from the U.S. and around the
world, West Elm creates unique, affordable designs for modern living.
The brand operates 87 retail stores in the United States, Australia,
Canada and the UK, ships internationally to customers around the world
and operates stores in Mexico, the Middle East and Philippines through
unaffiliated franchisees. West
Elm is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter
and YouTube,
and is a member of the Williams-Sonoma, Inc. portfolio of brands.
About Pieology Pizzeria
Using only the freshest ingredients along with signature sauces and
crusts, award-winning Pieology Pizzeria offers hand-crafted,
personally-inspired pizzas in unlimited flavor combinations that are
stone oven fired in less than three minutes. The recently introduced
customizable salad program is available at select locations with plans
to roll out chain wide in 2016. Founded in 2011 by Carl Chang, Pieology
was created from the simple idea to turn America’s most crave-able food
into an affordable and interactive experience. The mission of Pieology
Pizzeria is to inspire individual creativity in a positive atmosphere
where guests can gather with family and friends, while enjoying their
delicious pizza creations. Along with providing great food and a
memorable dining experience, Pieology is committed to making a positive
difference in the communities it serves, one pie at a time. Recently
named the #1 Fastest Growing Chain by Technomic, Pieology is steadily
expanding its U.S. footprint, with commitments throughout the country in
various stages of development. For more information, visit www.pieology.com,
and follow us on Facebook,
Twitter
and Instagram.
About Friendly Center
Friendly Center and The Shops at Friendly Center is a complete lifestyle
shopping, dining and entertainment experience featuring Anthropologie,
Apple, Ann Taylor, Banana Republic, Brooks Brothers, Chico’s, J.Crew,
LOFT, Soma Intimates, White House|Black Market, and restaurants
including BRAVO! Cucina Italiana and Fleming’s Prime Steakhouse & Wine
Bar. The complex, which boasts over 1.3 million square feet, is anchored
by Belk, Macy’s, Sears, The Grande Cinema, Barnes & Noble Booksellers,
Old Navy, Harris Teeter and REI. Friendly Center is located in
Greensboro, the heart of North Carolina, which is enjoying a rise in
upscale downtown living. The area also benefits from seven local
colleges and universities with more than 55,000 college students. For
more information, please visit www.FriendlyCenter.com.
About CBL & Associates Properties, Inc.
Headquartered in Chattanooga, TN, CBL is one of the largest and most
active owners and developers of malls and shopping centers in the United
States. CBL owns, holds interests in or manages 147 properties,
including 91 regional malls/open-air centers. The properties are located
in 30 states and total 84.7 million square feet including 7.0 million
square feet of non-owned shopping centers managed for third parties.
Additional information can be found at cblproperties.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160209005634/en/
Copyright Business Wire 2016