MONTREAL, Feb. 12, 2016 /CNW Telbec/ - National Bank Insurance is enhancing its digital presence by launching a new website optimized for tablets and smartphones.

The site at nbc-insurance.ca is user-friendly and intuitive. With a tap of their finger or a click of the mouse, users can quickly access the full range of products and services offered by National Bank Insurance.

"Our clients are accustomed to doing research online, and they want immediate answers to their questions. We therefore focused on the client experience in designing this website. The search function has been simplified and our insurance offering is clearly explained," said Patrick Ratté, Senior Manager – Marketing and Business Strategy at National Bank Insurance.

The new website, designed in collaboration with the Sid Lee agency, presents National Bank Insurance as a dynamic brand that adapts to the needs of its clients. It also highlights the client-centric approach favoured by National Bank Insurance. "Insurance should be accessible for everyone. Our products must adapt to our clients' changing needs and lifestyles. We want clients to identify with our brand and see their needs reflected in our range of products and services," added Mr. Ratté.

About National Bank of Canada
With $216 billion in assets as at October 31, 2015, National Bank of Canada, together with its subsidiaries, forms one of Canada's leading integrated financial groups. The Bank has close to 20,000 employees and is widely recognized as a top employer. The Bank's securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities at nbc.ca or via social media such as Facebook, LinkedIn and Twitter. 

SOURCE National Bank of Canada