NEW YORK, Feb. 16, 2016 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company")
announced today it has entered into a long-term licensing agreement with ONE Jeanswear Group to develop a category intensified
men’s and women’s jeanswear line and expand distribution for William Rast, the fashion brand co-founded by Justin Timberlake and
Trace Ayala.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/b7ab53f2-a1d2-47a5-91d6-c7c780831039
William Rast’s Fall 2016 line, the first collaboration under the new partnership, will be previewed at PROJECT
Las Vegas February 16 – 18, 2016.
The new assortment is true to the brand’s iconic Americana heritage known for it’s premium denim with expanded
fits and elevated washes in denim and twill. Men’s and women’s classifications include t-shirts, woven shirts, knits,
sweaters, leather moto jackets, and military inspired bombers that complement the new denim designs. Retail price points will
range from $30 - $110 for core pieces and up to $200 for outerwear.
Jameel Spencer, Division President of Fashion at Sequential Brands Group, stated, “Fall 2016 is expected to be
an exciting moment for William Rast as we broaden our retail footprint in America, and
our partnership with One Jeanswear Group is the cornerstone to its success. Their expertise in the denim
space and reputation at retail as a best-in-class operator sets the stage for a captivating story that we believe will disrupt
the status quo in the contemporary fashion marketplace.”
Jack Gross, Chief Executive Officer of ONE Jeanswear Group, added, “We are thrilled to enter into this exciting
new venture with Sequential on the William Rast brand. I have always had great interest in entering the men’s market and I
believe the William Rast brand is the right vehicle for us to do so, complementing our strong women’s portfolio. ONE
Jeanswear Group is the leader in denim and design innovation, and this partnership gives us the opportunity to provide our
resources and expertise towards taking this brand to new heights.”
The launch of William Rast’s Fall 2016 line in select better department stores will be supported by curated
campaigns featuring print, film, digital, outdoor and social as well as live activations and support from brand ambassadors
including Tori Kelly.
William Rast is a full lifestyle brand with a wide range of categories including men’s and women’s apparel,
outerwear, denim and footwear, men’s tailored and dress furnishings, women’s scarves, and men’s bags, belts and small leather
goods. The brand is currently available at premium retailers throughout the United States, Canada and Europe.
ABOUT WILLIAM RAST
The WILLIAM RAST brand was born in 2005 in Los Angeles, California, co-founded by Justin Timberlake and his
life-long friend and business partner, Trace Ayala. William Rast is valued for delivering quality, fashion forward design and
premium fit, and has become a staple for denim fans worldwide. Grounded in the iconography of American denim heritage and biker
culture, yet re-packaged and presented in a contemporary context, WILLIAM RAST channels the renewed confidence and vision of people
all over the world today. WILLIAM RAST combines the authentic qualities of American heritage with modern and sophisticated fits,
fabrics, washes and techniques. www.williamrast.com
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion,
active, home and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong
brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please
visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please
email: newbusiness@sbg-ny.com.
ABOUT ONE JEANSWEAR GROUP, INC.
ONE Jeanswear Group is a leading, global fashion company that operates a wide, diverse portfolio of brands. ONE Jeanswear Group
oversees design, product development and innovation, technical support, fabric procurement, marketing, merchandising and global
sourcing.
ONE Jeanswear Group includes a branded portfolio: Gloria Vanderbilt, l.e.i, Bandolino, Jessica Simpson (L),
William Rast (L), Code Bleu, Vintage America Blues, Erika and Nine West Jeans, Suede, and Energie.
ONE Jeanswear Group is available in multiple channels of distribution including better department stores, mass
retailers, and ecommerce.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
Media Contacts: Sequential Brands Group Jaime Cassavechia (212) 518-4771 x108 jcassavechia@sbg-ny.com ONE Jeanswear Group Melanie Cohen-Nathan (212) 822-1386 Mcohen-nathan@ojg.com
