Planet Fitness offers low prices, brand name equipment, unlimited fitness training and more; join now for just $1 down and then $10 a month with no commitment

MISSISSAUGA, ON, Feb. 18, 2016 /CNW/ - Planet Fitness, the innovative health club franchise known for its Judgement Free Zone^® and affordable prices, is celebrating the grand opening of its first club in the Mississauga area, at Westdale Mall (1151 Dundas Street West) on Tuesday, February 23 from 4-6 PM.  The event will feature a ribbon cutting ceremony attended by Mayor Bonnie Crombie.

The new location officially opened its doors in late December 2015. Members can now join for just $1 down and then $10 a month with no commitment. Planet Fitness prides itself on offering extremely affordable memberships and a unique Judgement Free Zone^® unlike any other gym, where members experience a hassle-free, non-intimidating environment. Each club also features the brand's iconic "Lunk Alarm" – a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.

In addition to the Westdale Mall location, Planet Fitness' second Mississauga location at 1454 Dundas Street East will open its doors next month. A third location in Etobicoke is also expected to open in March.

"Planet Fitness' unparalleled value has had an incredible response in Canada," said Bryan Rishforth, Managing Principal.  "As we expand nationally, the favorable impact to Canadian's health, wellness and pocketbooks will be enormous."

The Westdale Mall Planet Fitness location is 20,000 sq. feet and will offer brand new cardio machines, new fully equipped locker rooms with day lockers and showers, two massage chairs*, 22 full size flat screen televisions, a 30-minute express circuit and 12 minute ab-circuit, two HydroMassage beds*, four tanning booths/beds and a Total Body Enhancement booths. The club will be open 24 hours, seven days a week.

We're thrilled to bring our Judgement Free Zone to even more neighbourhoods in the Greater Toronto Area," said PF Canada's President and Planet Fitness Developer in Ontario, Taso Pappas. "We look forward to providing the local community in and around Mississauga with a high quality, judgement free fitness experience at an extremely affordable cost."

Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ^® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month, while supplies last.

The PF Black Card^® membership which is $19.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1,000+ clubs in the Planet Fitness chain, as well as the use of massage chairs*, HydroMassage beds*, tanning, Total Body enhancement booths, and 50 percent off select cooler drinks.

Additionally, Planet Fitness spotlights its members with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing our belief that everyone belongs. Please visit PlanetOfTriumphs.com.

For more information or to join online, please visit www.PlanetFitness.ca.

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness (NYSE: PLNT) is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,000 locations in 47 states, the District of Columbia, Puerto Rico, and Canada, Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®.  More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

SOURCE Planet Fitness

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