Citi Launches Total Touch ADR X-WiNG

Citi has launched Total Touch ADR X-WiNG, a liquidity providing execution platform that optimizes investor’s access to liquidity in both EMEA and the U.S. American Depositary Receipt (ADR) market. Combining the value-added attributions of high-touch trading, with the efficiency and ease of low-touch actionable execution, this platform provides clients with a seamless one click solution to trade outsized block liquidity for EMEA based ADRs during pre-market hours in the U.S., and through the European market close.

Total Touch ADR X-WiNG is an enhancement to the innovation and sophistication behind Citi Total Touch, a block trading execution platform that offers clients the ability to routinely access Citi’s actionable liquidity in over 3,000 securities, including U.S. single stocks, ETFs and equities in EMEA and Latin America. Total Touch ADR X-WiNG makes markets in over 200 ADR names representing over $8.6 trillion in market cap.

“Total Touch ADR X-WiNG was designed to help augment cross border trading efficiencies in today’s fast-paced global equity market landscape,” said Dan Sanders, Head of Americas Cash Equity Execution. “Using this tool, our clients now have automated execution capabilities with price protection and the ability to leverage high quality, block liquidity in both EMEA and North America.”

Citi launched Total Touch in 2010 for U.S. single stocks. Since then, it has expanded its product offerings to cover ADRs, ETFs, Brazil, and EMEA.

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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