Market Vectors ETFs, other entities to adopt VanEck brand
Van Eck Global today announced an initiative to unite its businesses and
investment offerings under a single brand: “VanEck”. As part of this
broad effort, the well-known Market Vectors exchange-traded products
will adopt the VanEck name and be known as VanEck Vectors ETFs. The
change supports VanEck’s growing global presence in markets ranging from
China and Australia to the European Union and the U.S.
Starting May 1, 2016, the new branding will start to be implemented
across the firm’s business lines worldwide. The actual name changes of
various businesses will occur in stages, with some assets retaining the
existing brands for a longer period. VanEck expects that there will be
no disruption to services rendered during the implementation.
The unified brand is designed to highlight VanEck’s unique role in the
marketplace as represented by the firm’s positioning statement: Access
the opportunities. This, in turn, reflects the firm’s mission since
its founding in 1955 – adding value for investors and advisors by
providing access to compelling market opportunities.
Chief Marketing Officer, Cari Cardaci led the development of the fully
integrated campaign. “With our new branding, we want to emphasize that
VanEck is continually exploring and offering innovative ways to create
wealth,” said Cardaci. “A unified brand enhances the firm’s solid
foundation, as we move forward with this goal.”
Addison, a leading creative agency based in New York, partnered with
VanEck to develop the unified brand positioning and visual identity.
As of January 31, 2016, VanEck managed approximately $24.7 billion in
assets, including mutual funds, ETFs and institutional accounts.
About VanEck
VanEck’s mission is to offer investors intelligently designed investment
strategies that take advantage of targeted market opportunities. Founded
in 1955, we were a pioneer in global investing with a history of placing
clients’ interests first in all market environments. Today, the firm
continues this tradition by offering innovative active and passive
investment portfolios in hard assets, emerging markets, precious metals,
fixed income, and other alternative asset classes. VanEck Vectors
exchange-traded products are one of the largest ETP families in the
world, managing more than 70 funds that span a range of sectors, asset
classes and geographies.
Visit us at vaneck.com
or call 800.826.2333 for more information.
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