Pitney Bowes (NYSE:PBI), a global technology company that provides
innovative products and solutions to power commerce, today announced
that the company has been recognized as a Leader in The Forrester Wave™:
Master Data Management, Q1 2016. This is the second market assessment in
recent weeks positioning Pitney Bowes as a Leader, following The
Forrester Wave™: Customer Analytics Solutions, Q1 2016.
In this report, Forrester recognizes the Pitney Bowes’ Spectrum
Technology Platform’s Master Data Management (MDM) among vendors that
demonstrate extensive MDM capabilities for sophisticated master data
scenarios, large complex ecosystems, and data governance to deliver
enterprise-scale business value.
More specifically, Pitney Bowes received the highest scores possible in:
profiling; data quality; time to value; administration; oversight and
version control; content sharing; data type and format ingestion;
process deployment; and partner strategy.
Forrester notes that the “Spectrum MDM is graph-based to support complex
and contextual master data models with rich attribution. Customers find
that they need minimal data expertise to define models, rules, and
workflows,” the analyst firm writes in the report, and “master domains
can be created through tree structures and a knowledge graph.”
“Unique is the ability to incorporate business context into the domain,
such as customer segmentation, simply by adding a filter or rule within
a graph node,” writes Michele Goetz, principal analyst at Forrester, in
the report. “This model’s flexibility and ease of implementation allows
Spectrum MDM customers to implement more quickly and achieve
time-to-value in three to four months.”
Spectrum is the foundation of Pitney Bowes’ Customer Information
Management (CIM) portfolio – it has been designed to help organizations
better aggregate, cleanse, enrich and analyze data in ways that are
contextually relevant. The software offers organizations the ability to
create a complete and accurate, single view of a customer, pulling
together data across disparate sources, to better engage customers with
best next action and drive a superior customer experience.
Bob Guidotti, President of Software Solutions, Pitney Bowes, says, “I
believe that these two market assessments from Forrester highlight one
thing in particular: our clients can come to us for solutions that not
only create a single view of their customer but do so in a way that
offers analytics that are immediately actionable. Customers today expect
and demand that organizations truly understand their needs and offer
relevant products and services. We can help deliver that.”
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative products
and solutions that enable commerce in the areas of customer information
management, location intelligence, customer engagement, shipping and
mailing, and global ecommerce. More than 1.5 million clients in
approximately 100 countries around the world rely on products, solutions
and services from Pitney Bowes. For additional information, visit Pitney
Bowes at www.pitneybowes.com.
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