Global Store Development, Digital Innovation, and World-Class Partner
(Employee) Engagement –– Spotlighted During Forum for More than 2,800
Shareholders, Partners and Special Guests
Starbucks Outlines Progress and Additional Social Impact Commitments
in Support of Coffee Farming Communities, Feeding the Hungry, and
Increasing Participation in U.S. Local and National Elections
Company Builds on Single-Serve Coffee Leadership Position by Updating
its Agreement and Partnership with Keurig Green Mountain
Starbucks Corporation (NASDAQ: SBUX) today hosted its 24th
Annual Meeting of Shareholders, with more than 2,800 partners,
shareholders, invited guests and board members in attendance. Howard
Schultz, chairman and ceo of Starbucks, honored the accomplishments of
the company in delivering record financial results and introduced the
company’s next level of social impact initiatives.
“There are very few consumer brands in the world – products or
experiences – that have created both an undeniable customer attachment
to the brand while also seeing universal acceptance. And, we take none
of that for granted. We have to earn it every day,” said Howard Schultz,
chairman and ceo of Starbucks Corporation. “In addition to earning our
customers’ trust and respect, we also cannot be a bystander at a time in
our nation’s history when government gridlock, economic disparity and
partisan polarization continue to stunt our progress. In our view, the
private sector must contribute more as an economic and social force in
partnership with all other sectors.”
FY15 Financial Highlights/ Achievements
Starbucks highlighted the interdependence of business success with
driving social impact at scale and cited Starbucks record revenues of
$19.2 billion (17 percent growth over FY14) and record non-GAAP earnings
per share of $1.581 (19 percent growth on a non-GAAP basis1)
in fiscal 2015; $3.7 billion in non-GAAP operating income2
(19 percent growth on a non-GAAP basis2) in fiscal 2015; and
$2.4 billion returned to shareholders in the form of dividends and share
repurchases. Starbucks also invested $284 million in healthcare benefits
and $167 million in Bean Stock in FY15.
Starbucks Growth Agenda Outlined Across Geographies and Disciplines
Kevin Johnson, president and chief operating officer, highlighted
Starbucks approach to elevating the brand across retail, channel
development and digital through new innovation, reaching new customers
and creating new occasions for customer visits. Johnson highlighted the
company’s growth ambitions across the Americas, EMEA and China/Asia
Pacific in retail, digital and channel development.
Building on the success of the Teavana brand in Starbucks channels in
the U.S. and Canada, Johnson unveiled the company’s plans to extend the
Teavana brand into Starbucks retail stores across EMEA and China/Asia
Pacific by the end of the fiscal year. Tea has grown by 17 percent over
the prior year with all tea categories posting strong growth, led by
iced tea at 29 percent.
“Our focus on connecting with customers and delivering
experiences across our retail, channel development, and digital
businesses, continues to elevate the Starbucks brand,” said Kevin
Johnson, president and chief operating officer of Starbucks. “This is a
tribute to the 300,000 people who proudly wear the Green Apron and serve
customers in 70 countries around the world. This focus and hard work has
enabled us to deliver record results and significant value for
our shareholders."
Starbucks Cementing its Global Leadership Role in Single Serve Coffee
and Ready to Drink Beverages
By bringing the Starbucks Experience to customers outside its
retail stores in a brand accretive way, Starbucks Channel Development
continues to demonstrate industry leading growth with $1.7 Billion in
revenue in FY15 and 17.4 percent growth in operating income. “We are
elevating Starbucks by taking inspiration from our stores and bringing
high quality, innovative products to our customers around the world,”
said Michael Conway, president, Global Channel Development from the
stage at today’s meeting. Two key announcements were shared during
Conway’s remarks. The first being the launch of Starbucks Ready to Drink
Cold Brew Coffee in the U.S. through the North American Coffee
Partnership with PepsiCo. This premium, smooth tasting coffee delivers
craft cold brew on the go and will be introduced this summer. The second
was Starbucks commitment to strengthening its global leadership position
in the nearly $8 Billion premium single cup coffee category. This will
come to life through an updated agreement with Keurig Green Mountain to
continue to be the supplier of Starbucks K-cup pods. The companies
updated their agreement to provide greater flexibility in driving
product innovation and more control over quick and deep expansion of our
products into channels beyond grocery. Additionally, this summer in the
U.S., Starbucks will launch an entirely new beverage line for the Keurig
hot system - the Starbucks Latte which will include customer favorites
including Caramel, Mocha and Vanilla Latte. Lastly, this summer in
Europe, Starbucks will launch espresso capsules which are compatible
with Nespresso®* machines which will be sold first in UK and France
through sales in Starbucks retail stores, grocery and online.
New Game-Changing Advances in Digital Customer Experience – With
Loyalty at the Core
Also on stage, Johnson presented the growth of the company’s strategic
digital flywheel of platforms. At the core of Starbucks digital
ecosystem is loyalty. In February, Starbucks unveiled changes to its
loyalty program which created a level playing field for Starbucks
customers to earn 2 stars for every dollar spent. Since that
announcement, more than 500,000 customers signed up for Starbucks
Rewards. In addition, total active members of Starbucks Rewards are now
reaching more than 12 million members in the U.S., up 1 million over the
past quarter. The new program will go into effect on April 12.
This evolution also allows Starbucks the ability to create new ways for
customers to engage in the program outside of Starbucks. Last October,
Starbucks announced that Chase Commerce Solutions replaced Square as its
payments processor. And recently, Starbucks entered into a payments
agreement to accept Chase Pay. Today, Starbucks expands this partnership
with the announcement of a new product called the Starbucks Rewards
Prepaid Card from Chase.
Available by the end of this year, the Starbucks Rewards Prepaid Card is
a reloadable prepaid card that allows customers to earn stars for all
card purchases made virtually anywhere that Visa is accepted. Customers
will be able to apply for the Starbucks Rewards Prepaid Card through the
Starbucks Mobile App or Starbucks.com. This new model is just the
beginning of Starbucks opening up its digital ecosystem as well as
extending its payment platform.
Creating Social Impact/Building a Purpose-Driven Workforce
Starbucks partners represent diverse views, backgrounds, experiences and
ideas, creating a culture of people unified in an aspiration to make a
positive difference both in and outside of stores. At recent Partner
Open Forums, in direct conversations, and across social platforms,
Starbucks partners have voiced their aspirations as global citizens,
asking the company to engage on important societal issues and
participate in their communities and countries. Today, Starbucks is
making three specific commitments in collaboration with leading
institutions in an effort to help find solutions to complex societal
problems and to create long term impact and sustainability.
-
Starbucks Teams Up with Democracy Works to launch TurboVote
Challenge: Building upon its demonstrated track record of joining
like-minded organizations to create meaningful social impact at scale,
Starbucks will support the non-profit Democracy
Works and its TurboVote
project to strengthen democracy and elevate citizenship in America.
In the “TurboVote
Challenge,” Starbucks will be joined by Airbnb, Arizona State
University, Fusion, Lyft, Mic, Spotify, Target, theSkimm, Univision,
The Video Game Voters Network, Westfield Corporation, WeWork and
others in an effort to engage 80 percent of all eligible voters to
participate in our democracy by 2020. By comparison, fewer than 60
percent of eligible voters cast ballots in the 2012 national
elections. Today’s announcement follows Starbucks long
history of encouraging civic engagement, including supporting the Bipartisan
Policy Center’s nationwide initiative to strengthen our election
process and, most recently, making the TurboVote digital tool
accessible to all partners in the U.S. in an effort to increase voter
registration and keep partners informed of local and national
elections throughout the year.
-
Creating A Sustainable Supply of Coffee For Future Generations:
Together with Conservation International, and 40 other organizations,
Starbucks has launched the Sustainable Coffee Challenge, an
industry-led initiative working to make coffee the first sustainable
agricultural product. As part of that ongoing commitment and Starbucks
comprehensive approach to ethical sourcing, Starbucks today announced
that its highly successful, One Tree for Every Bag program is on track
to donate 20 million rust resistant coffee tree seedlings to farmers
in need by the end of the year. Designed to engage its customers in
understanding more about where their coffee comes from, and offering a
new way to scale farmer support, this program donates a coffee tree
for every bag of coffee purchased in the U.S. through its partnership
with Conservation International**. With many coffee growing regions
around the world feeling the impact of coffee rust on their quality
and supply of arabica coffee, this becomes a critical element
in ensuring the longevity of the industry. In addition to the millions
of pounds of green coffee this program will help farmers grow -
helping to create economic stability for their communities and
families - the development of seedling nurseries and a delivery
infrastructure with supplier ECOM for the initiative will generate
more than 1,600 jobs in the process. An initial 11 million rust
resistant coffee seedlings will begin to be distributed in Guatemala,
Mexico and El Salvador in May ahead of planting season in each of
these countries. All of this work will be supported by Starbucks open
sourced ethical sourcing program, C.A.F.E Practices, which offers
agronomy information and tools in addition to financing for farmers
worldwide in collaboration with Conservation International.
-
Starbucks FoodShare – Hunger Relief in Action: Starbucks is
leading a national effort to provide nourishing, ready-to-eat meals to
people in need with Starbucks FoodShare. Through a new and unique
strategic alliance with Feeding America, Starbucks has set a goal to
rescue 100% of food available to donate from its more than 7,000 U.S.
stores. Working together, Starbucks will bring ready-to-eat,
nourishing meals to scale for the millions who are in need, including
breakfast sandwiches, Paninis, Bistro Boxes and salads. True to
Starbucks mission to “act with courage, challenge the status quo and
find new ways to grow our company and each other,” Starbucks partners
advocated for a solution to donate unsold food and distribute it to
those in need. In response to this call for action, Starbucks invested
in research and quality assurance testing to develop a program to
safely donate ready-to-eat meals to the 1 in 7 Americans who may not
know where they will find their next meal. By this time next year,
Starbucks hopes that partners in its U.S. company-operated stores will
be able to add 5 million meals to the pastries they already donate
today. And in the next five years, Starbucks will build on
this commitment by engaging other companies and organizations to help
end hunger with its strategic partner, Feeding America, the nation’s
largest domestic hunger-relief organization, and its nationwide
network of food banks.
Starbucks Annual Meeting of Shareholders began at 10 a.m. PT today, and
will be webcast and can be accessed at http://investor.starbucks.com.
A replay of the webcast will be available on the company’s website until
Friday, April 22, 2016. Please visit http://news.starbucks.com
to find images, b-roll and live updates of the Annual Meeting of
Shareholders.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup.
To share in the experience, please visit us in our stores or online at www.starbucks.com.
Forward Looking Statements
Certain statements contained herein are “forward-looking statements”
within the meaning of the applicable securities laws and regulations.
Generally, these statements can be identified by the use of words such
as “anticipate,” “expect,” “believe,” “could,” “estimate,” “feel,”
“forecast,” “intend,” “may,” “plan,” “ potential,” “project,” “should,”
“will,” “would,” and similar expressions intended to identify
forward-looking statements, although not all forward-looking statements
contain these identifying words. These statements are based upon
information available to Starbucks as of the date hereof, and Starbucks
actual results or performance could different materially from those
stated or implied due to risks and uncertainties associated with its
business. These risks and uncertainties include, but are not limited to,
fluctuations in U.S. and international economies and currencies, our
ability to preserve, grow and leverage our brands, potential negative
effects of material breaches of our information technology systems to
the extent we experience a material breach, potential negative effects
of incidents involving food-borne illnesses, food tampering, food
contamination or mislabeling, material failures of our information
technology systems, costs associated with, and the successful execution
of, the company’s initiatives and plans, the acceptance of the company’s
products by our customers, the impact of competition, coffee, dairy and
other raw materials prices and availability, the effect of legal
proceedings, and other risks detailed in the company filings with the
Securities and Exchange Commission, including the “Risk Factors” section
of the Starbucks Annual Report on Form 10-K for the fiscal year ended
September 27, 2015. The company assumes no obligation to update any of
these forward-looking statements.
* Third-party brand with no link to Starbucks Coffee Company.
** Starbucks will contribute $.70, the average cost of a tree, to
Conservation International for every bag of coffee sold from
participating stores in the U.S. to foster thriving coffee communities.
To learn more, visit conservation.org.
1 The comparable FY15 GAAP EPS of $1.82 includes certain
Starbucks Japan acquisition-related items, specifically a $0.26 per
share gain resulting from a fair value adjustment of Starbucks
preexisting 39.5% ownership interest in Starbucks Japan and expenses of
$0.03 per share related to ongoing amortization of acquired intangible
assets and transaction and integration costs. In addition to the
Starbucks Japan acquisition-related items, FY15 GAAP EPS includes a
$0.03 per share loss related to the redemption of the company's $550
million of 6.250% 2017 Senior Notes and $0.04 per share incremental tax
benefit related to U.S. manufacturing deductions to be claimed on our
consolidated tax returns. The FY15 non-GAAP EPS growth rate is
calculated over FY14 non-GAAP EPS of $1.33. FY14 GAAP EPS of $1.35
includes a $0.01 per share litigation credit related to the arbitration
with Kraft Foods Global, Inc. and a $0.02 net benefit from transactions
in Q4 FY14. The net benefit from transactions in Q4 FY14 relates
primarily to a $0.02 gain on the sale of our Malaysia equity method
investment, partially offset by a loss on the sale of our Australia
retail operations and transaction costs incurred in Q4 FY14 related to
the planned acquisition of Starbucks Japan.
2 The comparable FY15 GAAP operating income of $3,601.0
million includes expenses of $54.6 million related to certain Starbucks
Japan acquisition-related items, specifically amortization of acquired
intangible assets and transaction and integration costs. The FY15
non-GAAP operating income growth rate is calculated over FY14 non-GAAP
operating income of $3,063.3 million. FY14 GAAP operating income of
$3,081.1 million includes a credit of $20.2 million related to the
arbitration with Kraft Foods Global, Inc. and $2.4 million of costs from
transactions in Q4 FY14. The costs from transactions in Q4 FY14 include
a portion of the transactions costs incurred in Q4 FY14 related to the
acquisition of Starbucks Japan and costs related to the sale of our
Australia retail operations in Q4 FY14.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160323006248/en/
Copyright Business Wire 2016