Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced
the launch of IoTAgenda.com™,
a new website providing industry insight, case studies and unbiased
guidance on how to build and optimize a strategy around the huge growth
opportunities that the Internet of Things (IoT) brings to enterprises.
Enterprise IoT is a very fast-moving market that several analysts
predict major growth in over the next several years. BI Intelligence
projects that $6 trillion will be spent on IoT over the next five years,
with business adoption outpacing consumer purchases. IDC predicts a
compound annual growth rate (CAGR) of 17% over that same period.
Enterprises need education on both the internal efficiencies they will
gain with IoT deployments, as well as how to specifically leverage IoT
externally with customers to create and produce the next generation of
their core products.
While some predictions of IoT may seem exaggerated, the opportunity for
enterprises is undeniable and the gap for information is enormous.
Robert Richardson, TechTarget’s Editorial Director for IoTAgenda.com,
states: “There is so much hype around IoT, but there's the unstoppable
force of greater, cheaper connectivity and vastly more sensors in
devices at the network edge. Hype aside, organizations across all
industries require deeper insights, best practices, tips, and strategic
guidance to take advantage of this market opportunity.”
IoTAgenda.com
will provide in-depth coverage to help organizations understand the
impact of IoT across the entire enterprise. Covering everything from
APIs and development to networking, analytics, cloud services and
security, this new site will arm enterprise IT decision makers with the
right tools and knowledge to make well-informed decisions around IoT
purchasing and deployment.
“TechTarget’s IoTAgenda.com
is leading the charge in fulfilling the informational needs of
enterprises grappling with IoT,” said Doug Olender, Senior Vice
President and Group Publisher, TechTarget. “Unlike publications focused
only on Machine-to-Machine (M2M) communications or general technology
sites spouting the latest analyst statistics on IoT market growth, we
understand that there is something bigger at stake here for enterprises,
and we are helping companies envision that future in full. That is why
we're launching this new community with hundreds of articles published
about the Internet of Things to create a strong resource for IoT buyers
as well as a vast footprint for organic search traffic.”
IoTAgenda.com joins
TechTarget’s portfolio of websites specializing in IT technologies and
Business Applications, including: SearchSecurity.com™, SearchCIO.comTM,
SearchBusinessAnalytics.comTM,
SearchNetworking.comTM,
SearchSoftwareQuality.comTM,
SearchManufacturingERP.comTM
and SearchCloudApplications.comTM.
Experts encouraged to contribute
In addition to curated editorial content, there are opportunities for
those interested in joining a growing network of contributing experts.
If interested, contact the site's editorial director, Robert Richardson,
at editor@iotagenda.com.
About TechTarget
TechTarget
(NASDAQ: TTGT) is the Web’s leading destination for serious technology
buyers researching and making enterprise technology decisions. Our
extensive global network of online and social media, powered by
TechTarget’s Activity Intelligence™ platform, allows technology sales
and marketing teams to leverage real-time purchase intent data to more
intelligently engage technology buyers and prioritize follow-up based on
active projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide selection of
custom advertising, branding, lead generation and sales enablement
solutions, TechTarget delivers unparalleled reach and innovative
opportunities to drive technology sales and marketing success around the
world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
visit techtarget.com and
follow us @TechTarget.
©2016 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence,
IoTAgenda, SearchSecurity, SearchCIO, SearchBusinessAnalytics,
SearchNetworking, SearchSoftwareQuality, SearchManufacturingERP.com and
SearchCloudApplications.com are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
![](http://cts.businesswire.com/ct/CT?id=bwnews&sty=20160324006071r1&sid=ntxv4&distro=nx&lang=en)
View source version on businesswire.com: http://www.businesswire.com/news/home/20160324006071/en/
Copyright Business Wire 2016