NEW YORK, March 30, 2016 /PRNewswire/ -- Weber Shandwick is the first global public relations firm to adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot program that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick's ongoing effort to explore and understand new innovative communications platforms for clients engaging key constituencies, employees increasingly being among the most important.
"Facebook at Work will be a player in employee engagement solutions going forward, so we're adopting it across our company to continue to analyze and understand advantages for clients, as well as benefit from the value it brings to our own highly creative and collaborative global network," said Chris Perry, Weber Shandwick's Chief Digital Officer.
Weber Shandwick's pilot of Facebook at Work included nearly a quarter of its worldwide staff and was set-up across teams with varied organizational structures and workflows to gather best-practices and insights that would be applicable to a variety of companies.
"Through the pilot, we wanted to understand the platform's use as a tool for engagement, communications and reputation – as well as how it helps create a more productive and connected workplace," Perry said. "After seeing how successful the pilot was, we're excited see the collaboration that occurs when it's used across geographies, industries and disciplines company-wide, and be able to share our findings with clients to better-inform their practices."
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries and operations extending to 126 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek's 2016 PR Agency of the Year and 2015 Global Agency of the Year, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report's Global Agency of the Year in 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
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SOURCE Weber Shandwick