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O'Reilly Selects Broadleaf Commerce as Their Next Generation eCommerce Platform

ORLY | April 5, 2016

O’Reilly Automotive, Inc. (Nasdaq: ORLY) announces it has chosen Broadleaf Commerce as its next generation eCommerce platform.

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O'Reilly selects Broadleaf Commerce as new eCommerce platform provider. (Graphic: Business Wire)

It was crucial to O’Reilly that the new solution would meet the complex requirements of the automotive aftermarket industry and would provide O’Reilly with advanced merchandising and marketing functionality. Due to their intricate and substantial customization needs, O’Reilly closely evaluated Broadleaf to determine its ability to handle the catalog, integration, and scalability needs.

“Within a few weeks, Broadleaf proved their ability to handle our complex challenges, including the ability to scale to millions of SKUs and handle our store integration requirements,” stated Jeff Lauro, SVP of Information Systems at O’Reilly. “With the move to Broadleaf, we will be able to modernize the overall experience for our customers.”

“The Broadleaf framework is designed for customization,” said Brian Polster, CEO of Broadleaf Commerce. “Although we have provided solutions for the automotive aftermarket industry before, O’Reilly’s requirement for deep omni-channel integration across thousands of stores was an interesting challenge. We worked together with the O’Reilly team to prove that Broadleaf could sufficiently address these problems and are excited about partnering with O’Reilly to help them achieve their vision.”

Courtesy of newly heightened merchandising and marketing functionalities, the platform will allow O’Reilly to provide customers with a uniform and optimized online and mobile experience - including enhanced on-site search mechanisms and tailored content delivery.

Broadleaf’s platform solution is trusted by Fortune 500 retailers to support enterprise-level commerce needs.

About O'Reilly Automotive, Inc.

O'Reilly Automotive, Inc. was founded in 1957 by the O'Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company's website at www.oreillyauto.com for additional information about O'Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs. As of December 31, 2015, the Company operated 4,571 stores in 44 states.

About Broadleaf Commerce, LLC

Broadleaf Commerce provides B2C and B2B eCommerce platform solutions to simplify the complexities of omni-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, yet priced for the mid-market, Broadleaf provides the framework for leading brands, including The Container Store, Pep Boys, Google, and Vology. For more information, visit: www.broadleafcommerce.com.