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KonaRed Corporation Provides Quarter One Update

KRED | April 13, 2016

Company's busy Q1 included strong launch of cold brew coffees, creation of new website and hiring of direct sales team

KOLOA, Hawaii, April 13, 2016 /PRNewswire/ -- KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of antioxidant juices, Kona coffee products and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® brand coffee fruit from Kona, Hawaii, today provided a Q1 2016 progress update.

KonaRed Ready to Drink Cold Brew Coffee infused with Hawaiian Coffee Fruit (PRNewsFoto/KonaRed Corporation)

To increase revenue, in Q1 the executive team focused on increasing sales and expanding KonaRed's product lines. These efforts are now yielding results. Highlights include the successful launch of the KonaRed® Cold Brew Coffee product line. This product officially entered the market in select stores on February 15^th and has seen explosive growth. In its very short time on the market, KonaRed Cold Brew Coffee has been accepted by over 60 independent retailers in the San Diego and Orange County, CA, area and is now hitting the shelves of most major retailers in Hawaii, including Safeway, Whole Foods, Down to Earth and Foodland. Distribution deals have also been signed in the Pacific Northwest, Northern California, San Diego, Hawaii and Las Vegas. The Company expects these new distribution arrangements will lead to continued sales growth for the three varieties of KonaRed Cold Brew Coffees and will add to sales of KonaRed's other products.

KonaRed's President and COO, Kyle Redfield, commented, "Our Cold Brew Coffee product line launch has been fast and furious out of the gate. We are thrilled with the early results. This product has been very well received by retailers on the West Coast and Hawaii, and the velocity of product being sold out of those retailers is well over four times what we normally see for our premium juices. The cold brew coffee category is exceeding our expectation – the right product at the right time."

Other highlights of the first quarter included the hiring of additional sales personnel to meet demand for Cold Brew Coffee and increase sales of the company's products and the launching of a new website on www.konared.com. KonaRed moved to a Shopify platform to increase direct to consumer sales and showcase products more efficiently.

The company was also an exhibitor at Natural Products Expo West and was featured in two print and live occasions at the show: one for being a sustainable business model using a by-product from the coffee industry and the second for being a company to watch in the Cold Brew Coffee space. These tradeshow successes will continue to provide greater visibility for KonaRed with its core customer base and have provided a solid foundation for the launch of KonaRed's Cold Brew Coffee.

President Redfield closed by saying, "2015 was a challenging year, and we're happy to see a more positive trajectory early into this fiscal year. We'll continue working hard to increase shareholder value."

About KonaRed Corporation
KonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated consumer products production chain starting with the highest quality Coffee Fruit from Kona, Hawaii. The Company also has an industrial ingredients division. Among its consumer products are KonaRed's ready to drink Antioxidant Juice, three Cold Brew Coffee varieties, 100% Hawaiian Coffee Fruit Powders, and a line of Kona Coffee Beans. KonaRed products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Target, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed and its products can be found at www.konared.com.

Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.