Same Innovative Tax Products, More Focus on Connecting Pros with Their
Clients
Today Intuit
Inc. (Nasdaq: INTU) announced a new portfolio brand for its
professional tax products – Intuit®
ProConnect™. The new Intuit ProConnect brand signals a sharper focus
on providing the essential connections that help tax and accounting
professionals succeed – linking people, services, institutions,
products, and data. This change is a part of Intuit’s effort to create
greater value for tax and accounting professionals through an easily
accessible and integrated network of products and offerings.
Intuit will continue to offer the same professional products that tax
professionals know and love, including Intuit
Tax Online, Lacerte,
and ProSeries,
to help them save time and grow their practice. The new name and logo
reflect a commitment to help tax professionals grow beyond their role as
a tax preparer to become an advisor who makes a greater difference in
their clients’ financial lives.
“Our customers have told us that what they care most about is creating
strong and enduring relationships with their clients and helping them
succeed, and we are uniquely positioned to help them do that,” said CeCe
Morken, executive vice president and general manager of Intuit
ProConnect Group. “The Intuit ProConnect name better represents our
commitment to connecting them more so they can play a larger and more
influential role in their clients’ lives.”
The entire suite of professional tax products will be placed under the
new portfolio brand name with the new product releases. Intuit Tax
Online will be renamed ProConnect Tax Online beginning in July and the
new portfolio brand name and logo will start to appear on Intuit
professional tax products and services later this summer. Tax and
accounting professionals will receive the same features, functionality
and quality they have come to expect with Intuit offerings and can look
forward to continual product and service innovation to help them make a
more impactful difference in their clients’ financial lives.
Learn more about ProConnect at taxpro.intuit.com/proconnect.
About Intuit Inc.
Intuit
Inc. creates business and financial management solutions that
simplify the business of life for small businesses, consumers and
accounting professionals.
Its flagship products and services include QuickBooks®
and TurboTax®,
which make it easier to manage small businesses and tax preparation and
filing. Mint.com
provides a fresh, easy and intelligent way for people to manage their
money while ProSeries®
and Lacerte®
are Intuit's leading tax preparation offerings for professional
accountants.
Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year
2015. The company has approximately 7,700 employees with major offices
in the United States, Canada, the United Kingdom, India and other
locations. More information can be found at www.intuit.com.
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